Sr. Web Marketing Program Mgr

We anticipate the application window for this opening will close on - 25 Jul 2026 At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world. # **About the Role** At MiniMed, our mission is to simplify diabetes management and restore freedom to people's lives through intelligent insulin delivery systems. As the Senior Global Paid Media Manager, you will be the chief architect of our paid media footprint across the globe. In this role, you will design the overarching global paid media strategy (covering search, programmatic, paid social, and display) to drive patient acquisition (DTC) and healthcare professional (HCP) engagement. You will operate in a strategic, "hub-and-spoke" capacity: you establish the blueprint, frameworks, and budgets at the global level, while partnering with and empowering regional and country teams who handle local execution. You will hold ultimate accountability for global spend efficiency, performance optimization, and media governance. ## Key Responsibilities ### 1. Global Strategy & Media Architecture - The Global Blueprint: Architect the multi-million dollar global paid media framework for MiniMed products across key channels (Google Search/Display, Meta, YouTube, LinkedIn, and programmatic networks). - Audience Segmentation: Define and scale data-driven global audience taxonomies targeting both Consumers/Patients (DTC) and Endocrinologists/HCPs (B2B), ensuring compliance with healthcare data regulations. - Media Mix Modeling (MMM): Direct global budget allocation across regions based on historical performance, market maturity, and business priorities. ### 2. Regional Governance & Collaboration - Strategy to Execution: Serve as the global lead, providing localized marketing teams in EMEA, APAC, and the Americas with clear playbooks, standard operating procedures, and asset frameworks. - Cross-Border Alignment: Act as a strategic advisor to local country managers, ensuring their execution aligns with global brand guidelines while respecting local healthcare compliance norms. - Agency Management: Oversee global media agency relationships and provide governance models for local agencies selected by regional teams. ### 3. Financial Stewardship, Performance & Optimization - Spend Monitoring: Manage and monitor the global paid media budget, identifying underperforming regions or channels and dynamically shifting capital to maximize ROI. - Rigorous Testing & Optimization: Lead global A/B testing frameworks for creative, copy, and landing pages, synthesizing local learnings into global best practices. - Attribution & Analytics: Partner with Web Analytics and Data Engineering teams to build unified global dashboards (e.g., PowerBI, Tableau), establishing standard KPIs (CAC, LTV, ROAS, CPA) across all markets. ## **Must Have: Minimum Requirements** *To be considered for this role, please ensure the minimum requirements listed below are evident on your resume.* - Bachelor’s Degree in Marketing, Business, Data Analytics, or a related field with 7+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience. - Advanced Degree in Marketing, Business, Data Analytics, or a related field with 5+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience **Nice to Have:** - Prior experience in MedTech, Medical Devices, Biotech, or Digital Health is *highly preferred*. Direct experience navigating highly regulated spaces (FDA, GDPR, HIPAA) is a major plus. - Expert-level knowledge of major advertising platforms (Google Ads, Meta Ads Manager, DV360, LinkedIn Campaign Manager). - Deep familiarity with healthcare marketing…