Sr Product Marketing Manager

LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry. We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth. Position Title : Senior Product Marketing Manager Reports to: VP, Product About the role We’re looking for a Senior Product Marketing Manager to lead Product Marketing at LTK and drive its evolution as a core growth function.This role sits at the intersection of Product, Marketing, and Revenue—owning how our products are positioned, launched, and brought to market. You’ll translate product strategy into clear, compelling narratives and go-to-market plans that drive adoption, engagement, and revenue across creators, brands, and consumers. You’ll also help evolve how Product Marketing operates in an AI-native environment—using new tools to increase speed, insight, and impact. How you will make an impact Product Marketing & GTM Leadership: Own end-to-end go-to-market strategy for launches and key initiatives Develop clear, differentiated positioning, messaging, and value propositions Translate complex product capabilities into compelling, customer-facing narratives Act as the connective tissue across Product, Brand, Sales, and Customer Success Launch Strategy & Execution: Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablement Ensure consistent, high-quality execution across web, in-product, lifecycle, and campaigns Modern Product Marketing (AI-Enabled): Use AI to accelerate content creation, messaging, and GTM execution Translate AI-powered product capabilities into clear customer value Apply AI to improve personalization, experimentation, and performance insights Cross-Functional Alignment: Partner with Product to inform roadmap through market and customer insights Align with Marketing and Revenue to connect roadmap, campaigns, and channels Integrate product-led and sales-led motions into a unified GTM strategy Customer & Market Insights: Define segments and personas to guide targeting and positioning Conduct competitive analysis and identify differentiation opportunities Use data and feedback to continuously refine messaging and GTM strategy What you will bring to LTK 7–10+ years in Product Marketing or related roles (SaaS, marketplace, creator economy, or digital platforms preferred) Proven track record owning GTM strategies that drive adoption and revenue Strong storytelling skills—able to make complex products simple and compelling Experience working cross-functionally with Product, Sales, Marketing, and CS Ability to operate independently and build from zero in a team-of-one environment Strong analytical skills; comfortable using data to inform strategy and measure impact Experience using AI tools to improve workflows, insights, or outcomes High curiosity and adaptability with emerging technologies A mindset focused on seizing opportunities and moving with urgency Dedication to fierce prioritization and operational excellence Adaptability to a dynamic, fast-moving environment A growth mindset and openness to feedback #LI-KB1 What we offer for full-time salaried employees The opportunity to be part of the leading global company in creator commerce A remote-first, productivity-first environment Competitive compensation and benefits package to meet the needs of you and your family 401(k) with LTK company matching Medical Insurance, Vision Insurance, Dental Insurance Paid Maternity Leave and Paid Paternity Leave Summer Fridays and Flexible PTO For temporary full-time employees, benefits eligibility may vary About LTK Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creator…