Sr. Product Marketing Manager, Lending

About the Role We are hiring for a Sr. Product Marketing Manager for Chime’s Lending product ecosystem. In this role, you’ll own how we bring to market and position Chime’s growing personal loan product to deliver clear, compelling value for our members. This is an individual contributor role reporting to the Head of Product Marketing, Lending. You’ll partner closely with Product, Risk, Legal, and Growth to shape product narrative, influence roadmap decisions, and drive responsible adoption. This role sits at the intersection of growth and financial responsibility, requiring strong strategic thinking, cross-functional leadership, and the ability to balance business impact with member trust and regulatory considerations. The base salary offered for this role and level of experience will begin at $150,000.00 and up to $208,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Own and execute go-to-market strategy for Chime’s personal loan product, from launch through iteration and scale. Establish best practices and frameworks for repeatable, high-quality product launches Develop clear, differentiated positioning and messaging that drives customer understanding and adoption Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis Own business outcomes: Improve product adoption, engagement, and retention through data-informed marketing strategies Partner with Growth and Lifecycle teams to ensure effective multichannel execution and performance optimization To thrive in this role, you have 6–10+ years of experience in product marketing with at least 3+ years of consumer lending or regulated financial services experience, including exposure to credit risk, underwriting and loan servicing A track record of owning end-to-end go-to-market strategy - segmentation, funnel optimization and measurable business outcomes in a performance-driven environment Strong grounding in product marketing fundamentals: audience insights, competitive intelligence, targeting, positioning, value propositions, messaging, acquisition / engagement plan development Experience partnering cross-functionally with Product, Growth, Credit Risk, Brand, Analytics, Legal and Compliance A demonstrated ability to lead through influence and drive cross-functional alignment and execution The ability to translate complex product capabilities into clear, compelling customer narratives A strong analytical mindset with experience using data to inform strategy and measure impact #LI-Onsite #LI-AM1 A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working tog…