Sr. Product Manager, Martech

## Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. ## Job Description The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. We're looking for a Senior Product Manager to own the CDP product domain within the Customer Experience Platform (CXP) Martech team. This is a high-ownership IC (Individual Contributor) role responsible for the Customer Data Platform (CDP) as a shared global platform: the identity and audience data layer that serves Peacock, SkyShowtime, and NOW. You'll be the primary intake point for CDP-related requirements from MarTech local teams across all three propositions, own and prioritize the backlog, and drive delivery in close partnership with Engineering (platform instrumentation) and Decision Science (data pipelines and attributes). A core operating principle for this role: solutions must be designed globally first, scalable across all applications, not built for a single product. **In this role you will:** **Stakeholder Intake & Prioritization** - Serve as the primary point of contact for Peacock, SkyShowtime, and NOW MarTech and Marketing teams, owning all incoming CDP requests and proactively identifying data quality and data collection opportunities to scale our product customer lifecycle and marketing operation efforts. - Translate those needs into well-structured platform requirements, always with a global lens; solutions need to work across all three products, not just the one making the request. - Manage and prioritize the backlog, balancing urgency against platform impact and engineering capacity. - Keep documentation and roadmap status visible and current across all partners. **Platform Delivery & Cross-Functional Execution** - Partner closely with Decision Science and Engineering teams to define business requirements for platform instrumentation (e.g., event schemas, platform events, and data capture), ensuring alignment with global standards and prioritizing delivery based on business needs. - Partner with Decision Science on pipeline requirements, new attribute builds, and feed delivery to make sure data flows correctly into downstream systems. - Own…