Sr. Product Manager, Agentic Workflow & AI Assistant

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: WPP's Data & Technology Solutions is the unified global data products and technology team. WPP Open is our AI platform for marketing, connecting marketing professionals, data, tools and AI in a single place. The Product Manager, Agentic Workflow & AI Assistant owns the strategy for how AI agents orchestrate multi-step work within WPP Open. This spans the Canvas (visual workflow builder), agent orchestration patterns, and the marketing-specific AI assistant experience. This is where agentic AI moves from "single agent doing one thing" to "agents collaborating on complex workflows" — the highest-value, most transformative capability in the pillar. You are: A product manager with experience in workflow automation, orchestration, or process-builder products (think: Zapier, n8n, Temporal, or enterprise workflow tools). Comfortable with multi-agent architectures — you understand how agents can be chained, parallelised, and orchestrated. Experienced in conversational AI or assistant products — you understand the UX of human-AI collaboration. A strong systems thinker who can design for both simple (2-step) and complex (multi-agent, multi-tool) workflows. Clear on the boundary between "marketing assistant" (WPP Open) and "enterprise assistant" (Microsoft Copilot) — you can articulate why and maintain the line. What you'll be doing: Agentic Workflow (Canvas) Own the strategy for Canvas — the visual workflow builder where users orchestrate multi-agent processes. Define workflow patterns: sequential, parallel, conditional, human-in-the-loop, and autonomous execution modes. Determine how workflows connect to other platform capabilities (creative tools, media activation, data sources). Ensure workflows are observable, debuggable, and auditable — enterprise-grade reliability. AI Assistant Own the marketing-specific assistant experience within WPP Open — distinct from Microsoft Copilot for enterprise/back-office. Define what "marketing assistant" means: answering marketing questions, accessing client/campaign data, triggering agentic workflows. Ensure the assistant experience is contextual — aware of the user's workspace, client, and current task. Design the boundary and handoff between Open assistant and Copilot — users should never be confused about where to go. Cross-pillar agentic capability Coordinate with other pillar leads where their products need orchestration capability — this is the shared "agentic layer." Define standards for how agents from other pillars (Creative, Media, Insights) plug into workflow orchestration. Ensure the workflow engine is extensible — other teams can build on it without custom development. What you'll need: Cross-pillar agentic capability Coordinate with other pillar leads where their products need orchestration capability — this is the shared "agentic layer." Define standards for how agents from other pillars (Creative, Media, Insights) plug into workflow orchestration. Ensure the workflow engine is extensible — other teams can build on it without custom development. Who you are: You're open : We are inclusive and collaborative; we encourage the free exchange of ideas…