Sr. Paid Media Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Paid Media Manager based in the United States.** The Senior Paid Media Manager will lead high-impact digital acquisition strategies designed to accelerate growth through performance marketing channels. This role combines strategic ownership with hands-on execution across paid search, programmatic, native, and emerging media platforms. You will manage significant acquisition budgets while optimizing campaigns against key business metrics such as CAC, ROAS, and payback. The position requires a strong analytical mindset, deep platform expertise, and the ability to turn data insights into scalable growth opportunities. You will collaborate with creative, analytics, and cross-functional teams to improve campaign performance and customer acquisition funnels. This is an opportunity to shape paid media strategy in a fast-paced, results-driven environment while driving measurable revenue impact. The ideal candidate is a performance marketing leader who thrives on experimentation, optimization, and sustainable growth ### Accountabilities: The Senior Paid Media Manager will own the strategy, execution, and optimization of paid acquisition programs, ensuring campaigns deliver efficient growth and measurable business outcomes. This role requires strong channel expertise, analytical thinking, and the ability to manage complex performance initiatives. - Lead the planning, execution, and optimization of paid media campaigns across platforms including Google, Bing, programmatic advertising, native channels, and emerging acquisition platforms. - Own assigned acquisition channels with accountability for budget management, campaign performance, lead quality, volume, and return on investment. - Develop and execute channel-specific media strategies, including campaign structures, audience segmentation, bidding approaches, and budget allocation frameworks. - Manage hands-on campaign operations, including setup, trafficking, targeting, bidding strategies, optimization, and performance scaling. - Create and test direct-response creative strategies in partnership with creative teams to improve messaging effectiveness and conversion performance. - Forecast, manage, and report on large acquisition budgets while ensuring efficient spending against performance goals. - Design and analyze structured experiments to improve lead quality, conversion rates, and overall channel effectiveness. - Optimize campaigns based on CAC, ROAS, payback periods, customer value, and downstream business outcomes. - Manage tracking and attribution processes, including UTMs, pixels, conversion mapping, offline uploads, and quality assurance. - Monitor full-funnel performance from lead generation through customer outcomes to identify trends and optimization opportunities. - Partner with internal teams to improve landing pages, conversion funnels, and customer acquisition experiences. - Provide strategic recommendations on scaling, optimizing, or discontinuing channels and external partnerships based on performance insights. ## Requirements: The ideal candidate is an experienced performance marketing professional with a strong background in digital acquisition, analytics, and revenue-focused growth strategies. They should be comfortable managing large budgets, analyzing complex data, and operating in a highly collaborative environment. - Mandatory experience within the mortgage industry. - Minimum of 7 years of experience in performance-driven digital acquisition, paid media, and lead generation. - Proven track record managing and scaling high-spend acquisition programs with accountability for CAC, ROAS, and payback metrics. - Strong understanding of performance marketing economics, attribution models, funnel optimization, and customer acquisition strategies. - Experience planning, executing, and analyzing marketing experiments to improve convers…