Sr. Marketing Operations Manager - Website

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. AI at BambooHR At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR. Essential Job Duties BambooHR is building a dedicated discipline around the technologies that power marketing measurement, attribution, and web data collection. Rather than treating tracking as a collection of scripts and tags, we treat it as a product: thoughtfully architected, well documented, and designed to evolve alongside our web platform, privacy requirements, and marketing technology stack. As the Sr. Marketing Ops Manager, you’ll own the technical foundation connecting website interactions to trusted marketing data. You’ll oversee tagging, consent management, analytics instrumentation, and the data layer that powers downstream platforms including Marketo, Salesforce, and Databricks. Success in this role means creating a scalable, reliable measurement architecture that enables confident business decisions, supports future platform changes, and provides a durable foundation for Marketing and Engineering alike. You will: Own Google Tag Manager (GTM) architecture, governance, and deployment across all production environments. Design, implement, and maintain consent management solutions in partnership with Legal and Engineering, ensuring compliance with evolving privacy regulations and industry standards. Establish and maintain marketing attribution standards, including UTM governance, click ID capture (GCLID, MSCLKID), and tracking consistency across digital properties. Own analytics instrumentation across Adobe Analytics, GA4, and future analytics platforms, partnering closely with Marketing Analytics to ensure accurate, actionable data collection. Define and maintain the website data layer contract with Engineering, ensuring Marketing technologies receive consistent, reliable data regardless of website or platform changes. Ensure accurate data flow from the website into Marketo, with Salesforce, Databricks, and other downstream systems receiving complete and trustworthy marketing data. Develop and maintain documentation, implementation standards, governance processes, and operational best practices for BambooHR’s web marketing technology ecosystem. Partner with cross-functional stakeholders—including Engineering, Data & BI, Marketing Operations, Marketing Analytics, and Legal—to evolve web technology architecture and establish scalable standards. Evaluate new technologies, recommend improvements, and continuously optimize BambooHR’s marketing technology capabilities. Within your first year, you’ll have: Established a documented, scalable tagging architecture that can support future website and platform evolution. Implemented a consent management framework that remains compliant as privacy requirements evolve. Increased organizational confidence in marketing attribution through reliable, complete, and trusted data. Created a resilient data layer contract that minimizes rework during website or platform migrations. Built governance processes that allow Marketing, Engineering, and Data teams to collaborate through well-defined interfaces instead of recurring implementation discussions. What You Need to Get the Job Done: Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field, or equivalent practical experience. 6–8 years of experience working within a modern marketing technology stack. Deep experience with Google Tag Manager and enterprise tag management best practices. Experience administering a ma…