Sr. Marketing Manager

About GenScript Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions. About ProBio: ProBio, a subsidiary of GenScript, is a global CDMO offering end-to-end services from discovery to GMP for plasmids, antibodies, and cell & gene therapies. We bring together multidisciplinary expertise to accelerate development and manufacturing through customized, and comprehensive services. ProBio has established companies in the United States, the Netherlands, South Korea, and China (Hong Kong, Shanghai, and Nanjing) and other regions to serve global customers, and has helped customers in the United States, Europe, Asia Pacific and other regions obtain more than 150 IND approvals since October 2017. About The Role We are seeking a strategic and commercially minded Senior Campaign and Content Marketing Manager to lead the planning, execution, and optimization of integrated marketing campaigns across the customer lifecycle. This is a senior individual contributor role for an experienced marketer who can independently translate business priorities into impactful multi-channel marketing programs that drive awareness, engagement, pipeline, and revenue growth. You will combine strong campaign leadership with a deep understanding of customer journeys, value proposition development, and content strategy within the life sciences sector. Working closely with Product Management, Commercial, Scientific, and Regional Marketing teams, you will develop customer-centric campaigns and content that strengthen ProBio's market position, communicate product value, and support business growth. This role requires the ability to influence senior stakeholders, align cross-functional teams, and deliver complex initiatives with minimal direction. Key Responsibilities： Marketing Strategy & Campaign Leadership Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments. Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization. Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes. Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking. Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery. Present campaign strategies, recommendations, and performance insights to senior leadership. Customer Insights & Value Proposition Development Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics. Map customer journeys and ensure marketing activities support customers at each stage of the buying process. Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns. Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning. Content Strategy & Execution Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals. Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels. Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey. Champion ProBio's valu…