Sr. Marketing Director - Institutional NA Lodging, LTC, Facilities Segment, Portfolio & Innovation

**Company Overview** Ecolab Institutional is committed to being a global leader across the Foodservice, Lodging, Long-Term Care, Education and Commercial Facilities markets we serve by driving sustainable, financial performance for Ecolab and our customers. We develop lifelong customer partnerships by consistently powering the outcomes that matter most for their business — delighted guests, protected reputations, and optimized operations. We do this through our comprehensive, innovative programs that help protect the health and safety of their spaces, customers, and employees and by delivering unmatched expert, science-based guidance and actionable insights to drive more proactive service and targeted training — supported by our winning culture, safe practices, and highly trained and engaged associates. **Job Summary** The Sr. Marketing Director – Segment, Portfolio & Innovation will lead segment marketing, portfolio management, and innovation for Ecolab's Institutional North America Lodging, Long-Term Care, and Facilities business — a $1.2B+ business serving hotels, senior living and skilled nursing, education, government, and commercial spaces. This leader will own the product portfolio strategy across Ecolab-branded and distributor co-branded product lines, contribute to the overall business growth strategy and annual plan, and lead a team of marketers responsible for segment growth, portfolio management, and innovation commercialization. Working closely with Corporate Accounts, Field Sales, Research & Development, Marketing Communications, Finance, and Industry Relations, this leader will translate customer and market insights into differentiated value propositions, best-in-class programs, and a multi-year innovation roadmap that accelerates growth and category leadership. **What You Will Do:** **Strategy, Growth & Portfolio Leadership** - Contribute to the short-, mid-, and long-term marketing strategy for the business, supporting the annual operating plan, long-range planning, and investment prioritization. - Own the North America product portfolio strategy — including value propositions, innovation focus areas, program design, lifecycle management, and investment priorities — across Ecolab-branded and distributor co-branded product portfolios, in close partnership with the channel marketing team. - Manage the marketing budget aligned to segment activation and portfolio management, applying disciplined governance to maximize return on investment, and monitor customer, competitive, and market trends to identify growth opportunities and reduce risk. **Innovation & Lifecycle Management** - Lead the innovation strategy and 3–5 year pipeline across core categories (Laundry, Surface Hygiene, Handcare, Floor Care, and Dilution Control), partnering with Research & Development and Digital to define roadmaps grounded in customer needs and business priorities. - Oversee major product and program launches, providing early-stage marketing leadership and governance to improve speed-to-market, focus, and success rates through a structured innovation process. - Lead portfolio assortment and lifecycle management across Ecolab-branded and distributor co-branded products — including program design, brand standards, and trademark governance — to meet annual sales and profit objectives. **Segment Strategy, Sales Activation & Commercial Strategy** - Lead the go-to-market and sales activation strategy for the Lodging, Long-Term Care, and Facilities segments (including Education and Government) across Field Sales, Corporate Accounts, and Distribution, accountable for top-line growth, new customer gain, solution penetration, and retention. - Convert customer, market, and competitive insights into compelling positioning, messaging, and value propositions in partnership with Marketing Communications, and oversee integrated campaigns and sales enablement that balance near-term performance and long-term category leadership. - Serve as the "voice of…