Sr. Market Research & Insights Manager 2

## Company Description LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. ## Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in our San Francisco, Sunnyvale, Mountain View or our Bellevue office. The Market Insights Market Strategy team serves as a research and insights Center of Excellence enabling LinkedIn Marketing to make confident, audience-centric, data-driven decisions. We develop deep audience understanding, deliver well-synthesized and actionable insights from multiple data sources, leverage intelligent technology, and operate as a strategic decision-enablement partner across the business. We are seeking a highly strategic, hands-on, research-led insights leader to lead LinkedIn’s B2B Marketing Solution Insights function focusing on enterprise customers and to inform marketing leadership in shaping our GTM strategy, with specific focus on our LinkedIn Marketing Solutions. This role will operate as a decision partner to marketers, integrating multiple signals across research, behavioral, and business data to translate complexity into clear, actionable direction against marketing’s highest priorities. The Senior Manager will act as a full-stack insights builder who frames ambiguous business problems, architect insights roadmaps and learning agenda with business leaders, leads research, synthesizes imperfect data, and delivers executive-ready recommendations that improve decision quality. This role will particularly benefit from experience within digital advertising, media, or marketing platforms, given the nature of our customers and go-to-market ecosystem. This role also plays a critical part in rebuilding and scaling insights capability within a fast-moving, tech-driven environment. **Responsibilities** - Independently lead high-impact research initiatives aligned to critical marketing and business priorities, translating complex and ambiguous business challenges into clear learning agendas, research questions, and decision-focused insight plans. - Design and execute end-to-end qualitative, quantitative, and mixed-method research programs, applying strong methodological judgment to select appropriate approaches, identify tradeoffs, and ensure findings are reliable, actionable, and decision-ready. - Develop recommendations that connect audience needs, market dynamics, and business opportunities across primary research, behavioral signals, digital advertising data, product adoption metrics, competitive intelligence, and business performance indicators. - Serve as a trusted thought partner to B2B LinkedIn Marketing Solution stakeholders on marketing, product, and go-to-market strategies. - Proactively identify insight gaps, anticipate stakeholder needs, and help shape strategic priorities through evidence-based, executive-ready recommendations. - Influence decisions through credibility, strong storytelling, and effective communication across varying levels of the organization; partner with stakeholders to understand how insights are applied and evaluate business impact. - Advocate and practitioner for modern, AI-enabled research practices and identify opportunities to improve research effectiveness, efficiency, and…