Sr. Manager, Marketing Operations and Technology

**JOB SUMMARY & KEY PRIORITIES** To support our next chapter of growth, Active Minds is seeking a Senior Manager of Marketing Operations & Technology to serve as the operational anchor for our Marketing Communications team. Because we manage a growing volume of complex projects, events, and campaigns simultaneously, we need a leader who can orchestrate scalable workflows, clear project bottlenecks, and keep our teams aligned and on schedule. In this role, you will oversee our project management processes and ensure our primary MarTech platforms are fully integrated and optimized. By pairing strong project management practices with effective digital tools, you will provide the structural support and processes our MarComm team needs to execute bold ideas and mission-driven strategies. Additionally, you will help the organization stay ahead of emerging digital trends and AI capabilities. If you thrive on organizing Martech systems and optimizing processes that allow a mission-driven team to scale its impact, we’d love to hear from you. **ABOUT ACTIVE MINDS** Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all. To learn more about Active Minds, visit activeminds.org. **KEY RESPONSIBILITIES** **1. Marketing Project Management and Workflow Architecture** - **Scale Impactful Workflows:** Develop, optimize, and scale project management workflows within ClickUp to seamlessly guide omni-channel campaigns, events, creative content, and digital media production from initial concept to execution. - **Campaign Trafficking & Resource Management:** Act as the central heartbeat of marketing delivery. Proactively manage timelines, capacity, resolve bottlenecks, align cross-functional resources, and oversee the trafficking and deployment of paid advertising, digital media, and creative assets to ensure deadlines and budgets are met. - **Build the Operational Playbook:** Establish, document, and champion a unified marketing playbook of Standard Operating Procedures (SOPs). This will foster brand governance, ensure channel consistency, and eliminate manual friction so the team can focus on driving impact and achieving organizational goals. - **Cross-Functional Collaboration:** Serve as the primary organizational conductor, streamlining communications and aligning priorities between MarComm, IT, Programs, Development, Operations and partners and stakeholders. **2. MarTech Strategy and System Enablement** - **Future-Proof the Tech Stack:** In close partnership with IT, develop and execute a forward-looking MarTech roadmap. Ensure our marketing automation, content management systems, website, lead generation tools, and social infrastructure scale effectively alongside our growing national presence. - **CRM Governance & Data Integration:** Serve as the primary marketing administrator for ClickUp, Sprout Social, and Salesforce CRM data integrations. Conduct regular system health audits to maintain data hygiene, ensure seamless data synchronization between systems, and optimize user licensing. - **Advertising & Channel Enablement:** Configure and maintain the technical backend of our marketing ecosystem to support digital advertising tracking, custom landing page conversion funnels, pixel tracking, and targeted audience segmentation within the CRM. - **Trend & AI Adoption:** Stay on the pulse of emerging marketing technologies, w…