Sr. Manager, Lifecycle Acquisition

Keep Growing with Nutrafol We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow. About You Nutrafol is seeking a Senior Manager, Lifecycle Acquisition to own end-to-end strategy and execution of our lifecycle marketing programs that drive new customer acquisition. This is a hands-on leadership role sitting within our Growth organization and reporting into the VP, Performance Marketing, where you'll set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them. You're the right person for this role if you think in systems, move fluidly between strategic planning and hands-on execution, have a proven track record of using first-party data to drive measurable acquisition outcomes, and thrive on developing people and building a high-performing team in a high growth company. Responsibilities: Set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them. Establish operational objectives and execution plans for the lifecycle acquisition function, while partnering with the VP, Performance Marketing.Lead a high-performing lifecycle marketer, manage external agency partners, and regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making. Own the full stack of products, including Klaviyo configuration and segmentation architecture, testing methodology and blended CAC reporting, while focusing on building a culture of continuous testing and optimization. Use first-party data to drive measurable acquisition outcomes, and thrive on developing people and building high-performing teams. Own audience orchestration strategy, partnering with Data Enablement to define and maintain the customer traits that power segmentation, given Segment as the source-of-truth data pipeline. Develop Lead-generation strategy and measurement. Stay current with lifecycle marketing trends, regulatory changes (e.g., GDPR, CCPA), and platform best practices; socialize learnings and operate procedures across the team. Requirements: 7+ years owning email/SMS or lifecycle marketing channels at a DTC or a subscription brand, with a track record of driving new customer acquisition in a high growth company Advanced Klaviyo user, capable of working in platform, managing campaign execution, flow-building, segmentation, dynamic content, suppression logic, and deliverability troubleshooting Analytical ability to pull, interpret, and act on performance data without analyst support Proven ability to design and run A/B and multivariate tests, including holdout construction, test sequencing, and interpretation of statistical significance Experience building experimentation programs from scratch, not just managing executed individual tests Ability to build and validate audience segments in Klaviyo, from tes…