Sr. Manager, CRM & Lifecycle Marketing

**OUR MISSION** We exist to create a more connected, compassionate, and confident experience for people with cancer and those who care for them. We make it easier to get answers, access high-quality care quickly, and feel supported throughout treatment and beyond. Today, Thyme Care is a market-leading value-based oncology care enabler, partnering with national and regional health plans, providers, and employers to deliver better outcomes and lower costs for thousands of people across the country. Our model combines high-touch human support with powerful technology and AI to bring together everyone involved in a person’s cancer journey: caregivers, oncologists, health plans, and employers. As a tech-native organization, we believe technology should strengthen the human connection at the center of care. Through data science, automation, and AI, we simplify complexity, improve collaboration, and help care teams focus on what matters most: supporting people through cancer. Looking ahead, our vision is bold: to become a household name in cancer care, where every person diagnosed asks for Thyme Care by name. If you’re inspired to make cancer care more human and to help reimagine what’s possible, we’d love to meet you. Together, we can build a future where every person with cancer feels truly cared for, in every moment that matters. # **Your role** As the **Senior Manager, CRM & Lifecycle Marketing**, you’ll be part of Thyme Care’s member marketing team, which leads the strategy, execution, and optimization of asynchronous member communications across the care journey. Thyme Care partners with health plans to support their members through cancer care, and that model shapes the work. Each enrollment campaign is customized per health plan partner, and on the engagement side, programs are built around specific care behaviors, each with its own messaging, timing, and audience logic. It's a high-volume, high-customization environment, and the craft of this role is honoring what makes each partner and program distinct while building the reusable logic that keeps the system scalable. You'll own the execution, optimization, and ongoing management of lifecycle marketing programs spanning member awareness, enrollment, activation, onboarding, engagement, and retention. Working primarily in **Customer.io**, you'll be the expert on how campaigns get built: how audience logic is structured, how personalization renders, how data attributes flow into messages, and whether a concept is feasible before work begins. You'll design, build, QA, and maintain cross-channel campaigns (email, SMS, direct mail) that are accurate, personalized, and delivered seamlessly. Consulted directly as campaigns are scoped, you'll partner closely with Enrollment Marketing, Member Engagement Marketing, Brand, Product, Engineering, and Data to define data requirements, monitor performance, and translate lifecycle strategies into personalized, scalable member experiences built on reusable logic. This role is ideal for someone who enjoys solving complex marketing and technical challenges as much as creating exceptional member experiences. You’ll combine strong marketing instincts with systems thinking to build communications that are timely, empathetic, data-driven, and scalable. ## **What You’ll Do** - **Build and manage CRM journeys:** Develop and maintain a high-volume portfolio of automated campaigns in **Customer.io** (or similar tools like Iterable or Braze) that drive awareness, enrollment, engagement, and retention. - **Manage data flow and integrations:** Partner with engineering and data teams to optimize how member data moves between proprietary systems and marketing platforms, ensuring reliability and personalization at scale. - **Design scalable campaign architecture:** Create workflows and automations across channels (email, SMS, print, and landing pages) with a focus on compliance, brand alignment, and QA. - **Lead testing and reporting:** Define, run, and eva…