Sr. Growth Marketing Manager, Paid Acquisition & CRO

**A Career at Clarius** Today, as many as 25 million medical professionals globally don’t have access to medical imaging, which is proven to improve patient care and reduce healthcare costs. That’s why we’re on a mission to make medical imaging accessible everywhere by delivering high-performance, affordable, and easy-to-use solutions powered by artificial intelligence and connected to the cloud. By making Clarius your next career move, you’re joining a team of 140+ people who are talented, innovative, and highly collaborative. You’re also joining a community that includes thousands of physicians worldwide who use Clarius to deliver better patient care! And you’re joining a thrice-certified Great Place to Work! **Your Role** As **Sr. Growth Marketing Manager, Paid Acquisition & CRO**, you will lead paid acquisition, conversion rate optimization, and growth experimentation across our digital marketing engine. This is a senior individual contributor role for a self-starter who thinks like both a growth strategist and a hands-on operator. You will own meaningful paid media investment and be accountable for improving qualified lead volume, conversion rates, CPQL, CAC, ROAS, and marketing-sourced pipeline. **Your Responsibilities Include:** - Own paid acquisition strategy and hands-on execution across Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and emerging channels. - Manage campaign performance, pacing, budget allocation, lead quality, and business impact. - Optimize campaign structure, targeting, keywords, audiences, creative, and offers to improve qualified lead generation and pipeline contribution. - Own paid media budget planning, pacing, and ROI reporting in partnership with Finance, Sales and Marketing leadership. - Own the CRO roadmap across landing pages, demo request paths, forms, CTAs, and key conversion journeys. - Build and run a structured testing program across landing pages, messaging, offers, creative, forms, and funnel journeys. - Use AI tools to accelerate campaign analysis, creative testing, keyword research, audience research, competitive intelligence, and reporting. - Build repeatable growth systems that make paid acquisition, CRO, and experimentation more scalable and data driven. - Develop dashboards and recurring insights that show what is working, what is not, and where to invest next. - Partner with Product Marketing, Creative, Web, Marketing Operations, and Sales to improve campaign performance, lead quality, and pipeline outcomes. **Your Experience So Far:** - 8+ years of experience in growth marketing, performance marketing, paid acquisition, or digital marketing with demonstrated business impact. - Deep hands-on experience with Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and other digital channels. - Proven success managing meaningful paid media budgets and improving CAC, CPQL, ROAS, conversion rate, lead quality, and pipeline contribution. - Strong experience with CRO, experimentation, landing page strategy, funnel analysis, and conversion optimization. - Hands-on experience with GA4, Google Tag Manager, CRM platforms, marketing automation, ad platforms, attribution tools, dashboards, and spreadsheets. - Experience using AI tools to improve campaign optimization, creative testing, reporting, research, and workflow efficiency. - Strong analytical, communication, and stakeholder management skills. - Self-starter with strong ownership, urgency, curiosity, and the ability to operate effectively in a fast-moving environment. - Experience in B2B healthcare, medical device, SaaS, clinical technology, SMB-focused growth, or another trust-sensitive category preferred. **Location and Compensation:** This is a remote role, we can consider candidates across Canada. The salary range for this role is set at $115,000-$130,000 CAD. **More Reasons to Consider:** **Flexible Hours**: Projects Complete > Hours Worked. Embrace work-life balance with flexible hours that suits your lifestyle.…