Sr. Growth Manager, Genuine Services

**The Opportunity** The Adobe Genuine Service team is responsible for crafting the strategies, building the products and driving the go-to-market motions that prevent and recover users that abuse Adobe licenses. As a Senior Growth Manager, you will own the end-to-end design, execution and analysis of programs that intercept non-genuine and fraudulent users and guide them toward genuine Adobe licenses, while building initiatives that support the broader Adobe business. You'll translate journey-level insights into a clear roadmap of intervention, verification and engagement experiences, working closely with product, engineering, design and data science to drive measurable uplifts in recovery and revenue. **What you'll do:** - Design & launch programs that intercept fraud, abuse and non-genuine users across mobile and desktop, from problem definition through to rollout - Develop the interception and recovery roadmap, using qualitative and quantitative insights to prioritize initiatives at the customer-journey level - Prioritize initiatives based on expected impact, technical complexity and strategic alignment - Build go-to-market programs that support the broader business — connecting Genuine outcomes to adjacent products, segments and revenue goals - Design and run A/B experiments on verification, sign-in and engagement flows to improve recovery without harming legitimate-user experience - Collaborate cross-functionally with Product, Engineering, Design and Data Science to translate findings into product enhancements - Define the measurement framework for interception programs — impression rates, verification/sign-in funnels, downstream outcomes and cohort health - Analyze results to deliver clear, data-driven recommendations and share learnings with stakeholders - Work with quantitative and qualitative data teams to develop deep understanding of the Genuine audience and use cases to identify new go-to-market opportunities - Maintain rigorous documentation of program plans, results and action items in our experimentation platform - Serve as a subject matter expert, representing the Genuine team, providing thought leadership and detailed execution **What You Need to Succeed** - 7+ years' hands-on experience in digital growth, program management, or growth/lifecycle initiatives - Proven track record running end-to-end A/B tests and delivering statistically robust insights - Experience working with complex data; from defining desired metrics to parsing through large, ambiguous data sets to perform analysis - Excellent written and verbal communication skills, with the ability to collaborate across teams and effectively communicate with partners at all levels - Strong analytical skills with Excel and experimentation platforms (e.g. Optimizely, Adobe Target or other campaign management tools) - Deep understanding of customer funnels, engagement levers and user-verification or fraud/abuse-mitigation flows - Proven experience in program development, growth management or related roles, with a track record of launching and scaling 0 to 1 initiatives - Highly organized and self-driven, with the ability to manage multiple programs and timelines in a fast-paced environment - Collaborative mindset: you thrive on partnering with cross-functional teams to turn insights into action - Bachelor's degree in Business, Economics, Computer Science or related field; MBA or equivalent is a plus - Must be located in the San Francisco or San Jose area and able to support a hybrid office schedule. **About Adobe** Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employe…