Sr. Director TikTok Shop

## Description **Director of Amazon Account Management** **ABOUT MPG** Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace. At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 600+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth. **Position Overview** MPG is a managed services agency delivering full funnel commerce, including digital, retail and social media services, for consumer brands. We are seeking a **Senior Director, TikTok Shop**, to lead an in-house team of TikTok Shop experts who manage TikTok Shops for our clients. This leader will own the full P&L and offering: scale the existing book of business, build the systems and team needed to support rapid, profitable growth, and establish MPG as a leading TikTok Shop partner for brands. This role reports directly to the EVP of Digital Commerce. This is a build-and-grow role. You will inherit an established team and client base, and you are expected to aggressively expand both. Equally important: you understand that TikTok Shop does not operate in a vacuum. Success in this role means understanding and articulating how TikTok Shop activity, content, creators, live commerce, and media, influences full funnel discovery and purchase behavior across Amazon, online retail broadly, retailer.com, DTC, and brick-and-mortar, and using that narrative to win and grow client relationships. **Key Responsibilities** **TikTok Shop Strategy & Operations** - Own the strategy, execution, and P&L for MPG's TikTok Shop practice across paid media, affiliate/creator management, livestream/live commerce, and Shop operations (Seller Center, catalog, fulfillment). - Set the standard for how MPG runs TikTok Shop for CPG clients, including how AI is incorporated into workflows as a core operating principle: creator sourcing and activation, affiliate commission structuring, content strategy, promotional calendar planning, and paid amplification. - Directly oversee business development and client account management for the existing TikTok Shop book, ensuring retention, satisfaction, and expansion of scope. - Build scalable systems, playbooks, and reporting frameworks, prioritizing profitable, efficient growth over GMV alone. **Full Funnel Omnichannel Expertise** - Serve as MPG's in-house expert on how TikTok Shop and social commerce activity drive halo effects across the full commerce ecosystem, including Amazon, Walmart, retailer.com, DTC, and in-store/brick-and-mortar purchase behavior. - Partner with MPG's Retail Management, Media Management, and Omni teams to build integrated, cross-platform strategies and reporting that connect social commerce to total commerce perf…