Sr. Director, Talent & Creator Marketing

Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace. We focus on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep our clients and agency ahead of the curve. Excel Sports Management is an Equal Opportunity Employer (EOE). OVERVIEW We are looking for a Sr. Director of Talent & Creator Marketing to oversee a growing team and a portfolio of complex, high-profile campaigns. This role is an opportunity to shape how we show up in the creator economy and build something lasting. This is a hands-on senior role — you'll manage and develop team members day-to-day while staying deeply involved in campaign execution, from ideation and pitching through talent negotiation, briefing, and delivery. You'll also play an active role in driving new business, from shaping influencer strategies for pitches to building the kind of creator relationships and compelling presentations that win clients. You bring client confidence, sharp judgment, and the ability to juggle fast-moving projects without losing the details. WHAT YOU'LL DO Team Oversight & Development Directly oversee a small influencer marketing team — assigning work, reviewing output, coaching on craft, and keeping everyone moving on deadline. Support team members' growth through regular feedback, hands-on guidance, and clear expectations. Build and refine workflows, processes, and tooling that help the team execute more efficiently as the workload grows. Strategy & Ideation Translate complex client briefs into clear, differentiated campaign strategies with measurable objectives. Collaborate closely with account, creative, and social teams to bring integrated ideas to life. Stay ahead of platform trends, emerging talent, and shifts in the creator economy to keep our thinking fresh and competitive. Sales & New Business Lead influencer and talent strategy for new business pitches — from shaping the initial concept to presenting a polished, confident story to prospective clients. Develop compelling sales materials, case studies, and capabilities presentations that win and retain business. Identify upsell and expansion opportunities within existing accounts, proactively bringing forward ideas that deepen the relationship and grow scope. Partner with business development and account leadership to respond to RFPs, craft custom proposals, and close new work. Build and leverage creator relationships as a sales asset — knowing which talent partnerships will resonate with a specific client or category before the ask even comes in. Program Execution & Oversight Personally oversee key campaigns from kickoff through wrap — staying close to talent negotiation, contracting, briefing, content review, and final delivery. Step in as the day-to-day point of contact on high-priority or complex accounts, ensuring nothing slips through the cracks. Oversee all contracting across the team, including deal terms, usage rights, exclusivity, and FTC compliance. Own or directly supervise fast-turn projects, making quick calls on talent, scope, and execution without sacrificing quality. Review and sign off on campaign reporting, ensuring recaps are accurate, insightful, and client-ready. Maintain direct relationships with talent, agents, and creator networks — and put those relationships to work on campaigns. Client Management Serve as a trusted senior client partner — proactively bringing ideas, handling escalations, and presenting work with confidence. Navigate complex client organizations, stakeholder dynamics, and approval processes with ease. Manage multiple accounts and workstreams simultaneously without dropping the ball. WHAT YOU BRING 8+ years of talent & influencer/creator marketing experience, with at least 2–3 years…