Sr. Director, Product & Integrated Marketing

Job Summary The Senior Director of Product Marketing & Integrated Marketing owns KEEN’s global marketing strategy and integrated marketing plans, leading the development of clear, consumer-driven positioning and translating it into cohesive, executable global go-to-market programs. This role leads two critical functions: Product Marketing – responsible for defining the what & why (consumer insights, seasonal positioning, product storytelling, and strategic priorities) Integrated Marketing – responsible for translating strategy into how it comes to life through integrated global marketing plans, GTM execution, and cross-functional alignment Together, these teams ensure that KEEN delivers consistent, focused, and high-impact marketing across all regions and channels. This leader also provides direction and governance of regional marketing plans, ensuring global strategies are adopted with discipline while enabling localized execution. Sitting at the center of the marketing organization, this role connects Strategy, Creative, Comms, Product, Merchandising, and Regional Marketing to deliver a unified, effective GTM engine. This position is critical to deliver consistent execution, focused product storytelling, and proactive workflow - by establishing clear strategy, aligned global plans, and strong operational rigor. Essential Functions Description Global Marketing Strategy & Positioning Lead global marketing strategy for product and integrated marketing by translating consumer, market, product, and competitive insights into clear seasonal and category positioning, target audiences, and differentiated value propositions. Define and maintain global story architecture, including category narratives, hero product priorities, and seasonal storytelling frameworks that guide brand and commercial growth. Integrated Marketing Planning & Go-To-Market Execution Lead development and execution of integrated global marketing plans, ensuring alignment across Product, Brand, Creative, Sales, and Regional teams from long-range planning through seasonal delivery. Own the global integrated go-to-market (GTM) operating model, including planning processes, timelines, handoffs, and decision-making frameworks that connect product strategy to consumer-facing execution. Shape and lead key business milestones (e.g., pre-season planning, line reviews, financial line reviews, key business meetings, and regional presentations) to ensure alignment, readiness, and effective execution. Product Marketing & Integrated Marketing Team Leadership Lead and develop the Product Marketing and Integrated Marketing teams, including direct supervision of leaders and team members. Oversee organizational design, resource allocation, and budget management to ensure alignment with business priorities and effective delivery of marketing initiatives. Regional Governance & Commercial Enablement Provide strategic direction and governance for regional marketing plans, ensuring global strategies are effectively translated and executed within regional markets. Lead development of sell-in narratives and materials for key seasonal milestones, ensuring outputs are clear, actionable, and commercially relevant for Sales and Regional teams. Ensure regional alignment through early engagement, clear communication, and structured planning processes. GTM Operations, Briefing, and Cross-Functional Alignment Oversee global GTM operations, including ownership of the GTM calendar, planning cadence, and operational processes to ensure efficiency and on-time delivery. Lead development and governance of integrated briefing processes, including agency and cross-functional briefs, ensuring clarity, consistency, and alignment to strategic objectives. Drive cross-functional alignment across internal teams and external partners by establishing clear roles, responsibilities, and communication frameworks. Measurement, Performance Management & Continuous Improvement Define and monitor key performance indica…