Sr. Director, Marketing Finance

Keep Growing with Nutrafol We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow. About You Nutrafol is seeking a seasoned, strategic finance leader to serve as Sr. Director, Marketing Finance, a high-impact role reporting to the SVP, Head of Finance. In this position, you will own the Revenue and Marketing forecast model for Nutrafol's .COM and Amazon channels, serve as the financial lead for our DTC and e-commerce business, and be a key thought partner to the CMO on strategic insights and decision making. This is not a back-office role. You will be embedded in the commercial business, sitting at the intersection of Finance and Marketing to drive the insights that shape channel strategy and investment decisions. We are looking for a proven leader with deep e-commerce and DTC financial expertise, strong analytical horsepower, and the presence to influence senior stakeholders. You will thrive here if you are intellectually curious, comfortable operating in ambiguity, and energized by building both rigorous forecast models and a high-performing team around you. Responsibilities: Own, build, and continuously refine the Revenue and Marketing forecast model for Nutrafol's .COM and Amazon channels, serving as the single owner of the financial plan for these businesses and ensuring it reflects current channel strategy, market dynamics, and evolving assumptions. Facilitate and continuously improve the annual and ongoing financial planning process for .COM and Amazon, coordinating with channel, Marketing, and commercial teams, setting the planning calendar, and delivering a consolidated channel financial plan to senior leadership. Lead key strategic finance initiatives, including scenario planning, investment prioritization, and other high-priority projects assigned by senior leadership. Act as a trusted thought partner to the CMO and SVP, Head of Finance, partnering on strategic insights and decision making for the .COM and Amazon channels and translating complex financial analysis into clear, actionable recommendations. Build, manage, and develop a team, fostering a high-performance culture with a focus on continuous improvement, analytical rigor, and strong business partnership. Drive the adoption of best-in-class financial planning tools, processes, and AI-enabled workflows to increase team velocity and insight quality. Partner with Accounting, Data, and Business teams to ensure the integrity and consistency of financial data underpinning plans, forecasts, and reporting. Requirements: 10+ years of progressive FP&A, corporate finance, or strategic finance experience, with at least 3–5 years in a leadership role managing a team Direct experience in a DTC or e-commerce business required Experience with Amazon's retail ecosystem (Vendor Central, Seller Central, or Amazon Advertising) and familiarity with Amazon-specific financial metrics is a plus. MBA or equivalent post-graduate degree required; backgrounds in investment banking, management consulting, or corporate strategy are a plus. Deep financial modeling expertise: able to independentl…