Sr. Director, Brand Experience

**About Holley Performance Brands** Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we’ve fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we’re driven by a shared love for speed, power, and pushing what’s possible — and we’re building the next generation of digital and live experiences to match that same energy. **About The Team** The Brand Experience team is a central marketing function that supports Holley’s four divisions by shaping how brands come to life across content, creative, corporate events, public relations, promotions strategy, and social media. The team works across brands and business units to build stronger brand consistency, more connected marketing execution, and more impactful experiences for enthusiasts, customers, and partners. This team plays an important role in helping Holley scale its marketing capabilities across a complex, multi-brand portfolio. By establishing brand architecture and frameworks, guiding content and creative priorities, leading flagship events and earned media, and setting the cadence for enterprise promotions, Brand Experience helps divisions move faster while ensuring the company’s most important initiatives are supported with strong strategy, clear standards, and cohesive execution. **About the Role** The Sr. Director, Brand Experience is responsible for leading the strategy, frameworks, and operating direction for how Holley’s iconic brands show up across every key marketing and customer-facing touchpoint. This role provides central leadership across brand experience — including brand architecture and visual identity stewardship, content and creative direction, corporate events and activations, public relations and earned media, promotions strategy, and social media. The Sr. Director, Brand Experience will partner closely with divisional marketing leaders and cross-functional stakeholders — including Divisional marketing and leadership, Ecommerce, and Executive Leadership — to strengthen how Holley plans, activates, and extends brand moments across campaigns, launches, flagship events, and ongoing channel activity. This role is ideal for a senior leader who can balance brand stewardship with operational pragmatism, own the company’s external voice through PR, and build a more connected, scalable approach to brand-building across the enterprise. This position reports directly to the SVP, Digital & CXM and leads a broad team spanning brand and content, corporate events, and merchandising, plus PR, creative, and event agencies and strategic partners. **What You’ll Lead** **Brand Strategy & Architecture** - Lead the overall Brand Experience function and define the strategic direction for how Holley’s brands are expressed across every DTC touchpoint - Partner with the Sr Director of B2B Marketing to evolve Holley’s brand architecture — defining how the master brand, power brands, and legacy brands relate, differentiate, and reinforce one another across the portfolio - Provide high-level ownership of visual identity direction, style guidelines, and brand expression systems across the portfolio - Partner with the Divisional Marketing Directors and Sr. Director, B2B Marketing to align brand experience efforts with commercial priorities - Partner with executive leadership to refine long-term brand narrative and positioning as the company scales **Content & Creative** - Provide strategic leadership across content and creative priorities within the Brand Experience function - Guide how content and creative support major launches, campaigns, events, and enterprise priorities across the business - Help shape a more intentional content ecosystem that improves planning, quality, reuse, and overall business value - Oversee evolution of our Digital Asset Management (DAM) function, ensuring assets are organize…