Sr. Digital Marketing Manager, Website Optimization and Demand Generation

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. We're looking for an experienced and results-driven Sr. Digital Marketing Manager to join our Client Marketing team. This role is focused on high-intent traffic acquisition, onsite conversion rate optimization, website performance, and pipeline growth. You will own our marketing website — the primary hub for attracting, engaging, and routing high-intent visitors to the right experiences, whether that's our self-serve purchasing flow, online chat platform, or AIO/LLM content. As a Sr. Digital Marketing Manager , you'll lead efforts to plan and implement data-driven marketing strategies across the marketing website and its downstream experiences. You'll collaborate with cross-functional teams, including creative services, platform developers, enterprise systems, product, sales, and customer service, to optimize user experiences and deliver measurable business results. What You'll Do: Strategic Planning & Execution: Develop and implement comprehensive digital marketing strategies to drive conversion optimization and pipeline growth through the marketing website . Focus on improving high-intent user engagement, on-site conversion, and efficient routing to downstream experiences — including the self-serve purchasing flow and online chat platform — leveraging SEO and content strategy as key levers for sustainable traffic growth. Cross-functional Collaboration: Mobilize and lead cross-functional teams including design, content, data analytics, engineering, and sales to ensure successful execution of marketing initiatives and optimization efforts. Maintain clear communication channels and align teams around shared goals. Testing, Iteration & Optimization: Lead continuous A/B testing and other experimentation to optimize customer engagement, conversions, and marketing efforts across the marketing website . Analyze key performance metrics, iterating on strategies to improve results over time. Innovation & Growth Initiatives: Proactively identify new opportunities to innovate in digital marketing. Demonstrate a bias for action to test new tactics, tools, and technologies to stay ahead of industry trends. This includes evaluating emerging content formats, SEO best practices, and on-site content management approaches that keep our marketing website competitive and discoverable. Website Performance & Customer Engagement: Plan and execute initiatives aimed at improving website conversion, growing qualified traffic, and increasing pipeline contribution. Develop personalized, targeted campaigns to engage agents, brokers, lenders, and other real estate professionals. Oversee content management across key pages and flows, ensuring messaging is current, on-brand, and optimized for both users and search. Performance Reporting & Analytics: Provide regular updates on the performance of marketing initiatives. Analyze data and leverage insights — including organic search performance and content engagement metrics — to drive future strategies and ensure alignment with business objectives. AI Utilization: Leverage AI tools to enhance marketing website performance, streamline workflows, and accelerate campaign execution. Use generative AI to support content development, personalization, and website optimization acro…