Sr CRM Marketing Specialist

Senior CRM Marketing Specialist Location: Hybrid/Remote in the UK | Department: CRM Marketing | Employment Type: Full-Time About Tripadvisor The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. About the Role We’re looking for a highly technical CRM marketer to design, build, and optimize sophisticated lifecycle programs across multiple channels. You’ll serve as a Braze subject matter expert, owning the end-to-end execution of CRM programs—from audience segmentation and journey architecture to personalization, experimentation, and technical troubleshooting. The ideal candidate is equally comfortable architecting complex Braze Canvases, building Content Card experiences, writing advanced Liquid personalization logic, and solving technical problems independently. Experience with SMS and WhatsApp is a plus as we continue to expand our omnichannel capabilities. What You’ll Do Own lifecycle strategy and automation architecture Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes. Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences. Modernize existing journeys through structured experimentation and continuous optimization. Build and execute CRM programs in Braze Serve as a Braze subject matter expert. Build and manage Campaigns, Canvases, and Content Cards. Create advanced personalization using Liquid. Configure dynamic content, audience segmentation, and behavioral triggers. Troubleshoot and solve technical problems Investigate and resolve issues related to audience qualification, journey logic, personalization, data discrepancies, and campaign performance. Partner with Analytics, MarTech, and Engineering teams to diagnose integration and data flow issues. Proactively identify risks and implement scalable solutions. Drive experimentation and performance optimization Design A/B tests with clear hypotheses and measurable success criteria. Analyze performance data to improve audience targeting, customer journeys, and content effectiveness. Share insights and recommendations with stakeholders. Partner across the business Collaborate closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams. Translate business goals into effective CRM strategies. Act as a trusted CRM expert and strategic partner across the organization. Qualifications Required 5+ years of CRM, lifecycle marketing, or marketing automation experience, preferably in a B2B environment. 3+ years of hands-on Braze experience. Deep expertise building and managing Braze Canvases. Advanced proficiency with Liquid personalization. Experience designing complex lifecycle automation programs. Strong technical troubleshooting and problem-solving skills. Strong analytical and experimentation skills. Excellent project management and communication skills. Ability to work independently in a fast-paced, highly cross-functional environment. Preferred Experience with SMS and/or WhatsApp programs. Working knowledge of SQL. Experience working with APIs, customer data platforms (CDPs), or data warehouses. Experience supporting global and multilingual campaigns. Familiarity with AI tools and applying AI to CRM workflows. Skills & Experience Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work. Proven ability to operate effectively with a global-first mindset What We Offer Competitive compensation packages (routinely benchmarked ag…