Sr CRM Manager, Email & SMS Marketing

*At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: **We Build Championship Teams,** we’re **Obsessed with Fans**, we embrace **a Limitless Entrepreneurial Spirit**, and we approach every challenge with a **Determined and Relentless Mindset**. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.* **Role Overview** The Sr. CRM Manager is responsible for leading the email and SMS marketing channel, requiring an autonomous self-starter who makes data-driven decisions and drives measurable business results. The ideal candidate will be an experienced CRM professional who demonstrates the ability to manage comprehensive email and SMS marketing programs with exceptional attention to detail and the capability to deliver clear, compelling messages that drive customer engagement and revenue growth. This role will define and champion highly personalized content experiences for our known customers while driving a customer-first mindset. The successful candidate will work collaboratively with internal stakeholders and external partners to meet the objectives of the broader business while maintaining operational excellence in a fast-paced retail commerce environment. **How You Will Make an Impact:** **Strategic Campaign Development & Execution** - Drive development of comprehensive email and SMS go-to-market calendars across seasonal product categories, product launches, promotional events, hot markets, and corporate/cross-brand initiatives - Plan and implement email and SMS marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth - Manage high-volume daily campaign delivery ensuring flawless execution and optimal - deliverability across all customer segments **Brand Storytelling & Creative Excellence** - Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that successfully reflect our mission to become a beloved brand - Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale - Collaborate with brand marketing teams to ensure email and SMS content aligns with overall brand voice, seasonal campaigns, and product messaging strategies **Performance Optimization & Testing** - Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send time testing - Implement advanced A/B and multivariate testing strategies to continuously optimize email and SMS performance and drive revenue growth - Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting **Cross-Functional Collaboration & Operations** - Work in close partnership with CRM Operations team to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule - Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars - Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints **Analytics & Reporting** - Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM team, business management, and cross-functional partners - Perform real-time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights **What You Bring to the Team:** **Education & Experience** - Bachelor's degree in business, mar…