Sr. Brand Manager, Credelio, Interceptor Plus & Legacy Brands

**At Elanco (NYSE: ELAN) – it all starts with animals!** **As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.** **At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.** **At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.** **Making animals’ lives better makes life better – join our team today!** **About the job** This position is a key leader within the marketing team responsible to lead, develop and drive all aspects of our **Parasiticide Rx Legacy Brands** portfolio, which includes some of the most important and established brands in the US Pet Health portfolio, such as *Credelio, Credelio CAT, Interceptor Plus, Trifexis, and Advantage Multi*. This role is critical to maintaining the success and market share of Elanco’s core parasiticide business. Responsibilities include the strategic management of the legacy portfolio, competitive defense strategies, lifecycle management (LCM), and marketing communications development. This leader is also responsible for managing and developing an Associate Brand Manager, contributing to the overall development of our marketing capabilities, and advocating for the portfolio's strategic importance within the organization. **Key Responsibilities:** **Strategy & Innovation Leadership** - **Portfolio Strategy:** Develop and drive the multi-year brand strategy for the Legacy Parasiticide portfolio, ensuring these core brands continue to deliver value and maintain their position as trusted solutions for veterinarians and pet owners. - **Competitive Strategies:** Design and execute robust competitive strategies to defend market share against new entrants and established competitors in the parasiticide category. - **Lifecycle Management (LCM):** Partner with Regulatory, R&D, and Innovation teams to drive the LCM agenda, identifying opportunities for line extensions, new indications, or packaging innovations to extend brand relevance. - **Internal Advocacy:** Act as a primary advocate for the legacy portfolio, ensuring senior leadership is aligned with brand trajectories, resource requirements, and the portfolio's role in funding future innovations. **Brand Messaging and Activation** - **Messaging Strategy:** Architect compelling messaging platforms and value propositions rooted in deep market research to ensure resonance with both pet owners (B2C) and veterinary professionals (B2B). - **Commercial Integration:** Partner with Vet Sales and Retail leadership to translate brand strategies into actionable field tactics, ensuring marketing programs are "sales-ready" and drive immediate share-of-voice. - **Agency Leadership:** Direct agency partners in the development of "best-in-class" creative assets and marketing materials that elevate the brands' presence and support field execution. **Insights and Analytics** - **Insight Synthesis:** Translate complex market research, consumer behavior data, and customer feedback into actionable strategic pivots and persuasive business cases for senior leadership. - **Market Intelligence:** Proactively monitor category trends, dispensing data, and competitor moves to identify "white space" opportunities or threats, adjusting tactical plans in real-time. - **Data-Driven Decision Making:** Highly analytical; excel in reading and interpreting research reports to make high-stakes strategic recommendations that balance short-term sales goals with long-term brand health. **Customer Centricity** - **KOL & Influencer Engage…