Sportsbook Innovation Associate

THE POSITION Our roster has an opening with your name on it FanDuel is looking for a Generosity Innovation Associate to drive our customer retention and marketing innovation. You will play a key role on the Generosity Transformation team, driving reward innovation across the org, collaborating with multiple departments including but not limited to Customer Marketing , Brand, Commercial, Data Science, Product, and Ops . This is an exciting opportunity to help elevate revenue-driving marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Support design and rollout of new generosity initiatives. Develop and maintain documentation of customer pain points across rewards and promotions (personalization, choice, etc.) using internal research, customer feedback, and competitive benchmarking. Identify and test rewards mechanics that increase customer engagement and value. Collect and define work requirements and maintain a continuous feedback loop amongst stakeholders. Monitor competitive landscape for emerging loyalty mechanics and reward innovation; document findings and recommend response strategies Develop a deep understanding of FanDuel’s business and competitive positioning as well as the sports wagering landscape to inform recommendations THE STATS What we're looking for in our next teammate 2+ years experience working in an innovation / transformation capacity; 3+ years total experience Experience working on complex innovation initiatives Experience with creating and managing marketing campaigns from start to finish preferred Strong organizational skills and effective at project management Strong understanding of Customer Marketing platform metrics Bachelor’s degree or equivalent industry experience preferred An avid sports and gaming fan, and have played FanDuel or competitive products Knowledge of sports and/or experience working within a heavily regulated industry is a plus ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are O…