Specialist, Prospect Audience Design

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. **In this position...** We're looking for a detail-oriented and analytically minded candidate to join our Audience Strategy & Activation team. In this role, you'll help transform raw customer data into actionable audience insights and ensure those insights are activated seamlessly across media platforms. This is a great opportunity for someone who enjoys working at the intersection of data analysis, strategic storytelling, and hands-on platform execution. About the Team: The Audience Strategy & Activation team sits at the core of Marketing's data-driven approach to customer engagement. We're responsible for turning vast amounts of customer data into clear, actionable audience strategies that power creative development, media planning, and personalized marketing at scale. As data privacy expectations evolve and media channels multiply, our team ensures that Ford can consistently identify, understand, and reach the right customers with the right message. Position Overview: We're seeking a curious, detail-oriented, and analytically driven GSR to support our audience strategy and activation efforts. This role offers hands-on exposure to the full lifecycle of audience management—from analyzing raw data for meaningful patterns, to building rich audience profiles, to executing and troubleshooting live audience activations across major ad platforms. You'll work closely with a Manager and cross-functional partners in creative, media, and analytics, making this an excellent opportunity to build both technical and strategic marketing skills. **What you'll do...** Data Analysis and Audience Discovery: - Analyze Customer Data: Query and analyze first-, second-, and third-party data to identify distinct behavioral, demographic, and transactional customer cohorts. - Draft Segmentation Frameworks: Translate raw data findings into structured, logical segmentation proposals and present them to the Manager for strategic review. - Perform Feasibility & Size Checks: Run queries to estimate the volume and viability of proposed segments to ensure they are large enough to support viable media spend. Audience Profile Creation: - Compile Profile Data: Aggregate qualitative and quantitative data points to build a holistic view of target segments. - Draft Audience Profile Decks: Build visual audience profile decks detailing customer demos, media consumption habits, and lifestyle behaviors to guide creative and media planning teams. - Maintain the Audience Catalog: Keep a centralized, up-to-date repository of all active audience profiles, definitions, and performance benchmarks for cross-functional stakeholders. Enabling Addressable Audiences: - Build Audiences in Platforms: Hands-on creation and configuration of audience segments within Customer Data Platforms (CDPs), Data Management Platforms (DMPs), and 3rd party tools like Experian. - Manage Media Platform Syndication: Set up, monitor, and troubleshoot automated data syncs from internal databases to external ad networks (e.g., Google Ads, Meta Ads, DSPs). - Quality Assurance (QA) & Match Rate Optimization: Regularly audit audience sizes, match rates, and data pipelines to ensure segments are populating correctly and respect user privacy/consent preferences. **You'll have...** - Need to have a bachelor's degree in Business, Marketing, Communications, Psychology, or relat…