Specialist, Paid Search

Hi, We're Centerfield! Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com http://Business.com and BroadbandNow.com http://BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles. THE OPPORTUNITY... Centerfield is looking for a talented Specialist, Paid Search to join our team. In this role, you will work closely with our Media Buying team to learn best practices for managing Pay-Per-Click (PPC) campaigns. You will support the launch, maintenance, and optimization of PPC campaigns, including ad scheduling, tracking, reporting, and performance optimization. Paid Search Specialists play a key role in supporting Centerfield’s Media Buyers with both pre- and post-campaign activities. You will be responsible for coordinating campaign traffic, monitoring advertising campaign delivery, and assisting with ongoing campaign maintenance to help ensure successful performance and execution. HOW YOU'LL CONTRIBUTE... - Help identify and resolve issues that negatively impact campaigns. - Bid management, account architecture, and day-to-day monitoring of campaign performance. - Conduct keyword research for optimization, including adding new keywords and eliminating underperforming keywords. - Run weekly and daily performance reports and work with media buyers to produce campaign recap and verification reports for clients as needed. - Excellent organizational skills and the ability to juggle multiple responsibilities at once. - Assist with any additional duties required to enable ad revenue growth, ensure efficient ad delivery, and organize campaign assets to help expedite efficient trafficking. - Extract campaign data and generate reports that summarize campaign performance. - Create and interpret performance reports to provide actionable insights. - Help execute PPC campaigns including account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization. WHAT WE'RE LOOKING FOR... - Bachelor's Degree preferred but not required. - Minimum 1-2 years of experience creating, managing, and optimizing Paid Search campaigns. - Advanced Excel skills with the ability to complete VLOOKUPs and Pivot Tables. - Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.). - Basic understanding of marketing KPIs and search metrics such as CPC, CTR, CPA, and conversion rates. - Highly analytical mindset - you're comfortable digging into data, questioning what the numbers are telling you, and turning insights into action - Entrepreneurial spirit is a must - you take initiative, move with urgency, and treat every campaign like it's your own. Bonus points if you've run a side business, freelanced, or built something on your own, we love people who know what it means to have skin in the game - Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment. - Strong interpersonal and verbal communication skills, and the ability to articulate clearly and effectively in person and in writing. - Excellent organizational skills and the ability to juggle multiple responsibilities at once. - An independent worker with strong time management and organization skills. BONUS POINTS... - Experience using Tableau. - Experience with Claude or other enterprise-level AI tools. LIFE AT CENTERFIELD... - This is a hybrid position, and employees are expected to work in our Playa Vista, CA office every Tuesday, Wednesday & Thursday - Competitive salary + semi-annual bonus - Unlimite…