Software Developer Customer Data Platforms

# **Job Description** Current work authorization for Canada is required for all openings. ***You will be working on a 100% remote schedule as part of Fidelity’s dynamic working arrangement.*** **Who We Are** At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and expertly. **Business Overview** The Software Developer Customer Data Platforms is responsible for designing, configuring, implementing, and optimizing Adobe Experience Platform (AEP)—specifically the Real-Time CDP(RCDP) and Adobe Journey Optimizer (AJO). This role combines technical development, data engineering, and marketing activation expertise, building customer profiles, schemas, data pipelines, decisioning logic, and journey orchestration to enable personalized, data driven customer experiences. The developer works closely with Marketing, CRM, Data Engineering, Digital, and IT teams to ensure Adobe Experience Cloud solutions are scalable, stable, and fully integrated with enterprise systems. **Key Accountabilities** **Adobe Experience Platform (AEP) / RCDP Development** - Lead Configure and maintain AEP schemas, datasets, identities, and data ingestion workflows. - Implement XDM-based modeling for profile and event data. - Build ingestion pipelines using batch APIs, streaming APIs, and source connectors. - Set up profile stitching, identity resolution, and governance policies. - Configure Segmentation Service, including rule-based and audience streaming segmentation. - Ensure compliance with data usage labels, privacy, and consent requirements. **Adobe Journey Optimizer (AJO) Development** - Configure and build multichannel journeys, triggers, decision logic, and conditions. - Develop message templates (email, push, in-app, SMS) and dynamic personalization using handlebars or similar languages. - Integrate AJO with AEP profiles, events, and decisioning logic. - Ensure real-time event processing, journey activation, and error handling. - Optimize journey performance, delivery rules, and orchestration logic. **Support Operations and Incident Management** - Lead any support activities for MarTech systems, overseeing incident response, root cause analysis, and timely issue resolution. - Manage defects, enhancements, and technical requests in collaboration with the Marketing technology product owners, MarTech Scrum team and Marketing and IT stakeholders Monitor platform health and performance; ensure adherence to SLAs, uptime requirements, and operational KPIs. - Coordinate with IT, vendors, and business teams to resolve issues efficiently and ensure continuous improvement. **MarTech Integrations and APIs** - Build integrations between Adobe platforms and CRM, web/app analytics, data lakes, and campaign platforms. - Use Adobe APIs (Batch/Streaming/Edge) for ingestion and journey activation. - Configure Edge Network and Customer Journey Analytics (CJA) inputs if applicable. - Work with engineering teams on ETL pipelines, data transformations, and API orchestration. **Technical Documentation and Governance** - Produce clear documentation: data flow diagrams, schema dictionaries, journey logic, and integration specs. - Apply Adobe governance standards for data usage labels, privacy, access controls, and taxonomy. - Maintain versioning for schemas, audiences, and journey logic. **Testing, Quality Assurance and S…