Social Media Strategist

Summary/Objective: The Social Media Strategist owns platform strategy, platform management, and cultural relevance across the agency's assigned client portfolio. This is a senior, integrative role that operates at the intersection of data, culture, creativity, and brand strategy — responsible for the analytics, KPIs, and content prioritization logic that inform what gets made, on which platform, and when. This role functions as a paired strategic partner to the Content Strategist: the Content Strategist owns brand-wide narrative and content pillars; the Social Media Strategist owns how that narrative performs platform by platform, backed by data. Together, they co-develop the strategic framework that drives all social content activity across assigned client accounts. The Social Media Strategist works directly alongside each client's creative, brand, and media teams — not just briefing them, but partnering through execution — ensuring campaigns translate into platform-native social content that is culturally resonant, algorithmically informed, and measurably effective. This is a senior, integrative function that touches analytics, editorial planning, creative development, and influencer strategy recommendation — often across very different brand environments within the same week. Essential Duties and Responsibilities: Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions. Platform strategy & management - Lead strategic content development across all social platforms for assigned client portfolios. - Design content strategies adapted to each platform's strengths and audience behavior — Facebook, Instagram, YouTube, LinkedIn, TikTok, X, and emerging platforms under evaluation. - Own ongoing platform management: track algorithm shifts, feature rollouts, and format best practices; translate findings into working guidance for the Content Creator and Social Media Manager. - Conduct competitive analysis and identify innovation opportunities in formats, platforms, and brand narratives. Trends & cultural intelligence - Identify cultural trends, consumer behavior shifts, and conversation opportunities to develop timely, relevant content recommendations. - Maintain constant cultural observance — detecting opportunities worth acting on before they become obvious trends. - Produce a monthly "Culture + Category Insights" report that feeds the editorial calendar and creative briefs for each assigned client. - Respond with agility to real-time events and emerging opportunities — with a same-day or next-day go/no-go recommendation on brand participation. Analytics, metrics & KPIs - Define, monitor, and optimize social KPIs across the full business funnel: awareness, consideration, engagement, traffic, conversion, and loyalty. - Build the KPI framework per platform and per content tier; partner with the Social Analyst on data pull, dashboard management, and reporting cadence. - Analyze content performance and translate insights into strategic recommendations for the Content Creator and Social Media Manager. Content prioritization & calendar - Own the prioritization logic for what enters the content calendar and in what order, based on strategy, performance data, and cultural relevance. - Partner with the Social Media Manager on final calendar sequencing and publishing logistics — Social Strategist defines what and why; Social Media Manager determines when and how it publishes. - Flag calendar conflicts or gaps against the quarterly content plan before they become production issues. Creative & cross-functional collaboration - Partner directly with the Content Creator and creative team on how campaigns execute on social — platform-native adaptation, format-specific storytelling, and best-practice application. - Provide platform expertise during creative development — as an active partner from the start, so platform fit is built in rather than retrofitted. - Ensure campaign executions remain…