Social Media Specialist

ABOUT ANDELA At Andela, we believe that talent is universal, though opportunity is not. For more than a decade, we have bridged this gap by connecting organizations with elite, remote technical experts across 135 countries, focusing on high-potential emerging markets throughout Africa and Latin America. As a premier global talent marketplace, Andela provides the agility needed to scale technical teams with precision. Our network specializes in critical fields such as AI, Cloud, and App Development, helping partners accelerate project delivery by 33%. Through the Andela Talent Cloud, our proprietary AI-driven platform, we offer the only end-to-end solution for managing the global talent lifecycle, reducing hiring times by up to 66%. We stand at the forefront of a dual shift in recruitment and software engineering, fueled by the power of generative AI. If you are a high-impact professional eager to drive innovation in a fast-scaling environment, we invite you to join our mission and help us change the world. JOB SUMMARY As the Social Media Specialist at Andela, you will manage our social media presence across paid and organic channels, with a strong emphasis on LinkedIn and other B2B platforms. You will develop and implement strategies that grow Andela’s brand, drive audience engagement, and generate demand. This role sits at the intersection of content, growth, and brand — requiring both a creative eye and a data-driven mindset. You will report to the Director of Growth Marketing and collaborate closely with team members across the marketing organization. EXCEPTIONAL LEADERSHIP As an Andelan, you’ll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you. - Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea. - One team mentality: You break silos across teams. You put the company and mission first above your team alone. - Great listener, hungry for feedback: You’re always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen. - Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you. - Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter. - Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems. KEY RESPONSIBILITIES ORGANIC SOCIAL MEDIA - Manage Andela’s organic social presence across LinkedIn, YouTube, and other relevant B2B platforms, ensuring a consistent brand voice and high-quality content. - Develop and maintain a social media content calendar aligned to marketing campaigns, product launches, thought leadership initiatives, and company milestones. - Create, curate, and publish compelling content that resonates with B2B audiences including technology buyers, enterprise leaders, and talent decision-makers. - Engage with followers, respond to comments, and actively build community around Andela’s brand and mission. - Collaborate with content, brand, and PR teams to amplify key company stories and campaigns across social channels. - Identify and support employee advocacy initiatives that extend Andela’s organic reach and elevate executive thought leadership. PAID SOCIAL MEDIA - Plan, build, manage, and optimize paid social campaigns to drive brand awareness, lead generation, and pipeline contribution. - Own targeting strategy, ad creative briefs, budget pacing, and performance optimization across paid social campaigns. - Align paid social with broader integrated campaigns and account-based marketing efforts. - Run A/B tests on creative, copy, audiences, and placements;…