Social Media Marketing Manager

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are At Justworks, we empower small businesses and entrepreneurs to thrive. As Social Media Marketing Manager, your role is to bring their stories to life and showcase our brand’s unique voice across digital platforms. You’ll be part of the Strategic Communications team, helping to craft and execute a forward-thinking social media strategy. You’ll work on everything from tone of voice and content cadence to analytics and community management. Your mission is to connect with our audiences, spark engagement, and help grow the Justworks brand. You are a self-starter, constantly in tune with social media trends, and always ready to adapt and innovate. Whether it’s discovering new platform features, creating bold content, or responding swiftly to key moments, you know how to keep a brand relevant and resonant. Your creativity shines, and you’re equally comfortable digging into the data that drives performance. Most importantly, you’re a collaborative team player who thrives on bringing cross-functional stories to the forefront. Your Success Profile What You Will Work On Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks’ broader communications and marketing goals, ensuring a consistent voice across platforms. Content Creation & Curation: Develop engaging, on-brand content that resonates with small business owners, HR professionals, and other target audiences, including posts, stories, and videos for platforms like: Linkedin, Instagram, X, and more. You will own the content calendar and scheduling and publishing of content. Community Engagement: Foster a strong social media presence by building relationships with key audiences, drive meaningful interactions, and manage and grow Justworks’ brand following. Crisis Management & Social Listening: Monitor social platforms for potential issues, escalating when necessary, and proactively engage in social listening to identify opportunities for brand engagement and reputation management. Collaboration with Internal Teams: Partner with Creative, Growth Marketing, Product Marketing, People team, and Customer Support to align messaging, campaigns, and goals across channels, ensuring a unified voice. Social Media Tools & Innovation: Stay informed of emerging social media trends, tools, and best practices to recommend and implement new approaches that enhance engagement and performance. Analytics & Reporting: Measure, analyze, and report on social media performance, using data-driven insights to continuously optimize content, engagement, and overall strategy. How You Will Do Your Work As Social Media Marketing Manager, how results are achieved is paramount for your success. The creation of systems and scalable processes is critical for this role, as is working cross-functionally across Marketing (e.g., Content, Events, Creative, etc.) and other parts of the company (e.g., People Team, Sales). In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies: Business insight - Understand how social media fits wit…