Social Media Manager

Position Summary Sightline Media Group (a leading publisher in defense, government, and technology news) and Sunset Publishing (a preeminent voice in Western lifestyle) are seeking a creative, strategic, and data-driven Social Media Manager to lead and elevate their combined social presence across all major platforms. The ideal candidate possesses a strong understanding of the digital media landscape, a proven track record of building and engaging diverse online communities, and expertise in business and technology news. This role is crucial for executing a cohesive, multi-platform content strategy that drives brand awareness, audience growth, engagement, and loyalty for both distinct media brands. Key Responsibilities Strategy & Management · Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group’s and Sunset Publishing’s distinct editorial and business objectives. · Manage and grow all official social media accounts across major platforms, including X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels. · Develop and maintain a robust content calendar to ensure consistent, timely, and strategic posting across all accounts. · Manage paid social media campaigns, including audience targeting, execution, optimization, and budget stewardship, as needed. Content Production & Distribution · Source, produce, edit, and distribute compelling, platform-specific content—including text, images, short-form video, audiograms, and infographics—that translates complex topics (defense, technology, business) into accessible and engaging formats. · Collaborate closely with editorial, video, marketing, and product teams to amplify priority stories, investigative projects, and company initiatives. · Partner with Sightline’s sister media brands to co-create, coordinate, and cross-distribute content, maximizing reach and impact across multiple publisher networks. Analytics & Community · Track and analyze social media performance metrics to identify key trends, measure ROI, optimize content, and inform future strategic planning. · Monitor social channels for breaking news, trending conversations, competitive activity, and audience feedback. Respond promptly and professionally to foster a healthy online community. · Stay current on emerging social media trends, formats, tools, and best practices to ensure both brands remain at the forefront of digital innovation. · Identify and engage with key opinion leaders, influencers, and industry analysts in the relevant business, defense, and technology sectors to expand credibility and audience reach. Required Qualifications & Skills Education & Experience · Bachelor’s degree in Communications, Marketing, Journalism, or a related field. · 3–5 years of professional social media management experience, preferably within a news organization or complex business/tech-focused media environment. · Demonstrated success in implementing strategies that result in measurable growth and high engagement rates across multiple social platforms. Technical & Creative Proficiency · Exceptional writing, editing, and communication skills, with a strong command of grammar, tone, and the ability to adapt voice for platform-specific audiences. · Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, CrowdTangle, native platform analytics). · Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) and graphic design tools (e.g., Canva, Adobe Photoshop) is strongly preferred. Organizational & Sector Knowledge · Strong understanding of the business, technology, and/or defense sectors, with the ability to translate complex topics into engaging, social-friendly formats. · Proven ability to thrive in a fast-paced, deadline-driven newsroom environment and efficiently manage multiple projects and competing priorities simultaneously. In compliance with Washington, D.C. pay transparency law, the salar…