Social Media Manager

About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy . AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the role Gusto is hiring a Social Media Manager to own organic social strategy and execution across our brand channels. This role leads day-to-day content strategy, agency collaboration, and executive amplification, and is the operational backbone of the internal social team, working closely with the Head of Social, an Influencer Lead, and our social media agency of record. What you'll do Own organic social strategy and content across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook, aligned to brand voice and content pillars. Run the executive and founder social amplification program: partner with leadership on strategy, coordinate drafting and asset production, and manage publishing and engagement on executive accounts. Serve as the primary day-to-day partner to our social creative and production agency of record, briefing campaigns, reviewing output against approved strategy, and approving content per our review framework. Coordinate the organic-to-paid flywheel, working with performance marketing to identify organic content worth amplifying with paid spend. Build and maintain social content and share-of-voice reporting, and contribute to monthly performance narratives for marketing leadership. Lead social support for major product and partnership launches, coordinating with product marketing, comms, and legal stakeholders on messaging and timing. Manage the social tooling stack (publishing, listening, and analytics platforms), including vendor relationships and renewals. Drive proactive community management and trend-hijacking to build brand affinity, while acting as the escalation point for CX on sensitive engagement and partnering with the Head of Social on crisis response. What we're looking for 7+ years managing organic social media for a consumer or B2B brand, including hands-on content strategy and channel management. Experience managing an external creative or content agency, including briefing, review, and performance feedback loops. Comfort working with social analytics and listening tools, and translating performance data into a clear narrative for stakeholders. Strong cross-functional collaborator, able to work with comms, legal, CX, and marketing partners under time pressure. Sound judgment on brand voice, risk, and escalation, especially for sensitive or fast-moving content. Familiarity with social publishing/listening platforms (e.g., Sprout Social or similar), and content tools such as Canva, CapCut, or comparable editing software. A strong eye for short-form video storyboarding, basic editing, and native platform trends across TikTok, Reels, and Shorts. Experience collaborating with creators and integrating user/creator-generated content (UGC/CGC) into organic brand feeds. Nice to have Experience running or contributing to a crisis communications response on social. Experience working with AI-assisted marketing workflows. Background in HR, payroll, fintech, or another regulated B2B category. Experience supporting executive or founder-level thought leadership content. Compensation…