Social Media Manager

WHO WE ARE. Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 11 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World THE ROLE. Glossier is looking for a creative, community-first social media expert to support the development of ownable, best-in-class social strategy and social marketing campaigns. This person will support the social team, reporting to the Senior Social Media Manager, and will be responsible for audience and engagement growth across all owned channels to drive brand awareness and advocacy. This will include the daily management of channel operations (content planning, calendar management, caption copywriting, analytical reporting), along with executing the social strategy for brand launches, in collaboration with cross-functional partners. The ideal candidate will be at the forefront of social trends and innovation and have a strong creative eye, as well as the ability to develop channel-by-channel goals and effectively measure success. You will play a key role in driving engagement, gathering feedback, and creating strategies to grow and strengthen our community. Additional responsibilities include: EXPECTATIONS. 6 Months The contribution of concepts and ideas for always-on content and campaigns Cross-channel execution with the ability to strategically plan engaging content and push innovation across channels Collaboration and briefing cross-functional teams and external partners on opportunities to strategically feature content across owned social Light touch ad hoc content creation for Tik Tok, Instagram Stories, and Instagram, as needed Basic social reporting that measures content performance Platform literacy so Glossier is able to stay on top of social media trends and identify moments for the brand to tap into 12 Months Development of a social dashboard with active insights to ensure we are learning and driving results The proactive building and maintenance of the brand's online community by fostering meaningful interactions, monitoring social media sentiment and trends, and responding promptly to relevant comments and feedback Cross-channel calendar management and ownership of social workstreams The ideal candidate is willing to work from our LA Office at least 3 days per week to support the team. If you’re a creative thinker with a passion for beauty and social media, love shooting content, excel at making social-first graphics, and have a knack for analyzing and optimizing strategies in a collaborative environment, we’d love to hear from you! KEY INGREDIENTS. We know you're here to do great work, raise the bar, and make a meaningful impact, and we're here for that, too. While there's no single path to success, we've found that the key ingredients below set the foundation for doing your best work, thriving in the role, and ultimately making it your own (i.e. successfully bringing this formula to life). 3-5 years experience working in social media management and content development within the beauty industry or related sectors Strong communication written and verbal skills and attention to detail, particularly in regards to consumer-facing content A customer-first mindset, with a passion for creating memorable content moments; willingness to challenge "what's expected" when it comes to the brand content landscape Understanding of SEO and web traffic metrics Strong understanding of social media KPIs and social media analytica…