Social Media Manager

Hey there! Thanks for stopping by. We’re Airtasker, the tech company that connects people who need to get things done with those who have the skills to do it. Our mission is to empower people to realise the full value of their skills. This doesn’t just apply to those who use our product. It’s also for our whole team of go-getters who bring the product to life and deliver impact to our community on a daily basis. Because we believe work (and life) is always better when you truly know and appreciate your strengths and skills. The Social Media Manager owns Airtasker's presence across Instagram, TikTok, YouTube and LinkedIn, blending creativity, content production and community engagement into content that's on-brand, platform-native and worth stopping to watch. You'll capture the right moments, then write, film and edit them into stories that bring the Airtasker community to life. You'll show up in online communities to build brand loyalty, jump on cultural moments as they happen, and keep Airtasker visible in the right places, in the right ways. It's hands-on and fast-paced, built for someone creative who doesn't need much steering. WHAT YOU'LL DO - Own the social content calendar end to end: plan, create, shoot and edit across Instagram, TikTok, YouTube and LinkedIn - Capture real stories that show the range of Airtasker's marketplace, including Tasker and customer interviews, short-form video and reels - Track social performance and use the data to sharpen content and strategy - Stay ahead of cultural moments, platform trends and competitor activity to spot timely opportunities - Work across Marketing, Product, PR, Sponsorships and Partnerships to keep social aligned with broader goals - Share assets with the Performance team to amplify through paid channels - Launch and run Airtasker's AU influencer program: find, brief and build long-term relationships with influencers, Taskers and brand advocates - Partner with social leads in the US and UK to build visibility across markets and a shared approach to content - Build out the tools and workflows needed to scale content production across territories WE'D LOVE TO HEAR FROM YOU IF YOU TICK SOME OF THESE BOXES: - A few years of hands-on experience in organic social content and strategy - A good handle on what works across Instagram, TikTok, YouTube and LinkedIn - Comfort shooting, filming and editing your own content - Experience running an influencer program: finding people, briefing them, keeping the relationship going - An ability to pull performance insights and turn them into content decisions - A storyteller's instinct for what feels authentic and native to a platform - A finger on the pulse of trends, cultural moments and platform changes - Strong writing and communication skills, for content and for working with people across the business - The project management chops to juggle multiple workstreams and deadlines at once - A track record of building trust with external and internal stakeholders OUR PEOPLE EXPERIENCE: Our people team at Airtasker are dedicated to designing an industry leading people experience. This means creating an environment where you are empowered to do your best work and realise the full potential of your skills. Thriving - Hybrid working - when it comes to working, there’s no “one size fits all” approach, with Airtasker you choose the environment that helps you do your best work. - Airtime - welcome to no Slack and meeting-free Fridays! Airtime is designed so we regularly have dedicated focus time for work and personal growth. - Recharge days - each quarter we have a company-wide Recharge Day, equivalent to 4 additional days of leave per year. It’s a day for everyone when the world can wait and self-care takes centre stage. - Wellbeing support - our Employee Assistance Program provides confidential access for our people to GPs, dieticians, counselling and mental health specialists, providing essential support whenever needed. - Airpowerment Fund - w…