Social Media Executive, IT

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Reporting to: Manager, Social Media Location: Milan About the Role At SharkNinja, innovation moves fast and so do we. We are looking for an experienced Social Media Executive to help drive the delivery of Ninja Kitchen’s influencer strategy across always-on and campaign activity in the Italian market. This role is ideal for someone who already understands the influencer ecosystem and is ready to take ownership of programmes, relationships, and processes. You will manage influencer activity end to end, from scouting and contracting through to execution and reporting, while playing a key role in shaping how Ninja shows up in culture across Italy. If you are commercially minded, highly organised, and confident working with creators, this is a chance to step up within a high-performing team. What You’ll Be Doing Influencer Scouting & Talent Mapping: Proactively identify, assess, and recommend creators across platforms in Italy, building a strong and diverse talent pipeline Negotiation & Contracting: Lead fee negotiations, usage rights, deliverables, and timelines, working closely with Legal and Procurement where required Influencer Seeding & Gifting: Own proactive and reactive seeding and gifting programmes, ensuring product is placed with the right creators at the right moments Creator Relationship Management: Build and maintain strong, long-term relationships with creators and their agents, acting as a trusted brand partner Content & Quality Control: Review influencer content to ensure it meets brand guidelines while maintaining creator authenticity Reporting & Performance: Analyse influencer performance, surface insights, and make data-led recommendations to optimise future activity Cross-Functional Collaboration: Social Media Management: Understanding of content calendars and a methodical and strategic approach to content planning and mapping, posting & scheduling, social media trends, and reporting Content Creation: Plan, create, and publish a higher volume of engaging, on-brand content for Ninja's owned channels, driving more active participation in our online community through seeding, content creation, influencer activity, and active community management Community Management: ownership of Ninja’s Italian social media handles and audiences, actively engaging with followers, responding to comments and messages, and fostering a positive, on-brand community across platforms to build loyalty and drive meaningful conversation What You’ll Bring Solid hands-on experience in social media & influencer marketing, ideally within consumer, lifestyle, or social-first brands in the Italian market Proven experience managing social media & influencer campaigns end to end, including negotiations and contracts Strong understanding of influencer pricing, usage rights, and content deliverables Excellent organisational skills with the ability to manage multiple creators, campaigns, and deadlines simultaneously Comm…