Social Media Associate

Keep Growing with Nutrafol We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow. About You: Nutrafol is seeking an organized, highly social-savvy Social Media Associate to support the day-to-day execution of organic social media across Nutrafol’s Women’s and Men’s brands. This role will help translate established social strategies and brand priorities into organized, platform-native channel plans. The Social Media Associate will be responsible for content publishing, calendar management, creator coordination, project tracking, and ensuring work moves efficiently from brief through approval and execution across Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and emerging platforms. This role plays a critical part in ensuring best-in-class execution across Nutrafol's organic social channels. The ideal candidate is highly organized, detail-oriented, and excels at managing the operational complexity behind successful social campaigns. They are comfortable balancing multiple workstreams, collaborating across teams, and adapting quickly as priorities shift. Given the always-on nature of social media, this role requires flexibility to support occasional early mornings, evenings, weekends, events, launches, and other high-priority brand moments. Responsibilities: Content and Channel Execution Manage the day-to-day Women’s and Men’s organic social calendars. Publish, schedule, test, tag, link, and quality-check content across all social channels, including weekend posting. Ensure content is correctly formatted, approved, and optimized for each platform before publishing. Maintain publishing schedules, content calendars, cover images, thumbnails, links, and internal trackers. Occasionally write captions, Instagram Story copy, and other platform-specific social copy for select posts. Occasionally create, shoot, and edit TikToks, Reels, Stories, and other short-form social content. Support content shoots and organize raw footage, final assets, briefs, agreements, and approvals. Coordinate with the Content and Creative teams on asset requirements, timelines, edits, and final delivery. Identify gaps within the approved content calendar and flag executional opportunities that support established channel priorities. Social and Cultural Fluency Stay closely connected to emerging social trends, platform updates, editing styles, formats, audio, conversations, and creator behaviors. Surface relevant trends and cultural moments early, before they become oversaturated. Support reactive and real-time content execution when opportunities align with the brand strategy. Adapt approved content and messaging into formats that feel native to each platform. Creator and Testimonial Coordination Manage day-to-day communication with creators, influencers, customers, and testimonial participants. Source creators based on established campaign, content, and audience criteria. Host briefing calls and prepare creator briefs, agreements, timelines, deliverables, and supporting materials. Coordinate creator gifting, product submissions, content reviews, revisions,…