Social & Influence Content Creator

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Job Summary WPP Creative is looking for a Content Creator who is passionate about social media, culture, storytelling and creating content that people actually want to watch, engage with and share. The Content Creator will be responsible for developing and producing engaging, platform-native content for our clients across social channels. This includes ideation, scripting, shooting, editing and adapting content for different platforms and audiences. The role requires someone who understands that creating for social is different from creating traditional advertising. You should be comfortable spotting trends, turning ideas into content quickly, experimenting with formats and creating content that feels natural to the platform and relevant to the audience. You will work closely with Social & Influence, Creative, Strategy, Account Management, Creators, Production and other agency teams to develop content from idea through to delivery. Job Responsibilities 1. Social Content Creation Develop and produce engaging, social-first content across platforms including TikTok, Instagram, YouTube, Facebook and other emerging platforms. Generate content ideas based on brand objectives, audience behaviour, cultural moments and social trends. Write scripts, captions, hooks and other content copy where required. Shoot and produce content using mobile devices and appropriate production equipment. Edit short-form video and other social content into platform-appropriate formats. Adapt content concepts and assets for different platforms, audiences and formats. Develop content that encourages conversation, participation, sharing and community engagement. 2. Trends & Cultural Relevance Stay closely connected to social trends, memes, creators, formats, sounds and emerging behaviours. Identify trends and cultural moments that could be relevant to clients. Translate trends into brand-relevant content rather than simply replicating what is popular. Bring fresh references, observations and ideas into team discussions and content planning. Understand when a trend is appropriate for a brand—and when it is better to avoid it. 3. Content Planning & Ideation Contribute ideas to social content strategies, editorial plans and campaigns. Work with Social & Influence Managers and Creatives to develop content concepts from brief to execution. Develop content series, recurring formats and social-first franchises that can build audience interest over time. Support reactive and real-time content opportunities where appropriate. Contribute to brainstorming sessions, campaign development and new business pitches. 4. Creator & Influence Content Support creator and influencer-led content development…