Social Content & D2C Growth Supervisor

As the Social Content & D2C Growth Supervisor, you’ll create culture-driving content, build innovative fan engagement strategies, and turn audience passion into meaningful direct-to-consumer growth. This is an exciting opportunity for a music lover and digital storyteller to make a real impact at the intersection of content, fandom, and commercial success. What you'll do: Official Account Operations & Matrix Account System Development Tailor overseas music content for localized, platform-specific re-creation across Bilibili, Rednote, Douyin, and WeChat Channels, adapting to each platform's unique content ecosystem; Conceptualize and produce highly engaging, shareable music content features (e.g., artist fun facts, song-ralated challenges, behind-the-scenes stories, etc.); Participate in the planning and execution of original content projects such as artist and fan interviews, strengthening the accounts' exclusive content supply; Lead the end-to-end development and operation of a music promotion matrix account system from scratch, expanding content distribution channels and formats while establishing differentiated account personas. Public-to-Private Domain Traffic Funnel Design & D2C Conversion Design and optimize end-to-end traffic funnels from public-domain exposure (social media reach) to private-domain destinations (mini-programs, WeCom/Enterprise WeChat, fan groups), ensuring clear user pathways and efficient conversion; Drive D2C product (physical albums, limited-edition merch, offline events, etc.) seeding and conversion across social platforms, taking ownership of sales-oriented outcomes. Data-Driven, Low-Budget Precision Promotion Plan and execute small-budget, scaled paid promotion campaigns across major platforms (e.g., Dou+, Juguang, Rednote's Sponsored Notes); Adopt a "do more with less" approach to precisely target potential audiences across J-Pop, K-Pop, and Western pop music fandoms, continuously testing and refining promotion models to maximize ROI. Who you are: Core audience of Western pop music, J-Pop, and K-Pop, with sustained engagement with the music industry ecosystem, fandom subcultures, and major industry charts—possessing independent music taste that extends beyond mainstream hits; Possess basic music deconstruction skills—able to identify internet-friendly song segments and determine their optimal presentation formats (e.g., melodic hooks, production highlights, artist persona tie-ins, etc.), with a demonstrated instinct for music/artist marketing. Proficient in PS (cover art, posters, etc.) and CapCut/Jianying (rapid editing); proficiency in FCP / Premiere Pro and AI content generation tools (e.g., Midjourney, Jimeng, Suno, etc.) is a strong plus; Possess basic shooting skills and a solid aesthetic sense for visual composition. Strong internet cultural fluency—an active, deep social media user skilled in storytelling, meme adoption, and meme creation; Demonstrated creative content planning ability, capable of developing appropriate, high-potential content for Western artists while embracing experimental and innovative content formats; Solid understanding of D2C products and D2C logic, with proven ability to design user conversion pathways from public to private domains; Clear understanding of how to guide users from a single post or short video to search for the "Sony Music" mini-program and complete final conversion. Excellent communication and cross-functional collaboration skills—able to coordinate efficiently with internal teams as well as handle on-site external shoots and interviews; Logical, execution-oriented, with a proactive learning mindset and a commitment to post-campaign review and iterative optimization based on data feedback; English proficiency required; Japanese or other additional languages are a plus. Preferred Qualifications • Has a personal music-focused social media account (Rednote/Bilibili/Douyin, etc.) with an established following or proven viral content track record; • H…