Social Commerce & Creator Marketing Manager

**Senior Director of IT** Welcome to a better way, an authentic way. **Welcome to Nature’s Way.** We believe that nature is the best way to holistic health, and it should be available to everyone. When we help people live healthy lives, we build a happier, healthier world for everyone. How we go about our work drives TRUST in who we are, what we do, and the products we produce. Our customers trust: - Our products to be the gold standard - Our words to be true - Our claims to be honest, - Our actions to have integrity. And we’ve been leading the way since 1969. Be a part of helping people live healthy lives as our new **Social Commerce & Creator Marketing Manager.** The **Social Commerce & Creator Marketing Manager** is responsible for leading Nature's Way's social media strategy, execution, and performance across organic and paid social channels. This role owns the development and execution of content strategies for Facebook, Instagram, TikTok, and emerging platforms, while ensuring social media investments drive measurable business outcomes. This role will be accountable for managing Nature's Way's TikTok Shop business, including strategy, sales performance, profitability, and overall P&L management. The Social Media Manager will oversee agency partners, develop and lead a comprehensive creator strategy, manage paid social investments, and establish KPI frameworks and reporting processes that connect social activity to brand and commercial performance. The ideal candidate is equal parts strategist, creator, analyst, and operator. They possess deep expertise in social media platforms, content development, social commerce, and performance marketing, along with a passion for staying ahead of emerging trends and opportunities. This individual thrives in a fast-paced, collaborative environment and has a proven track record of building engaged communities and delivering measurable business impact through social channels. **ESSENTIAL DUTIES AND RESPONSIBILITIES** **Social Media Strategy & Content** - Develop and execute comprehensive organic social media strategies across Facebook, Instagram, TikTok, and other relevant platforms. - Own the social content strategy, editorial calendar, content pillars, and channel-specific best practices across all managed platforms. - Scale and optimize Nature's Way's organic content engine to increase engagement, community growth, reach, and brand affinity. - Develop and lead a comprehensive creator strategy encompassing paid influencer partnerships, affiliate marketing programs, and creator-led content. - Lead the development of user-generated content (UGC), creator content, and social-first assets that resonate with target audiences. - Partner with brand, ecommerce, creative, and marketing teams to ensure social content aligns with business priorities and campaign objectives. - Identify and test emerging content formats, platform features, and social trends to drive innovation and performance. **TikTok Shop & Social Commerce** - Own Nature's Way's TikTok Shop strategy and execution, ensuring alignment with broader ecommerce and brand objectives. - Manage TikTok Shop performance, including sales growth, profitability, promotional planning, content integration, and P&L accountability. - Collaborate with internal ecommerce and marketing stakeholders to optimize the customer journey and maximize social commerce results. - Evaluate new social commerce opportunities and recommend strategies to accelerate growth. **Paid Social Media** - Manage the paid social media budget across key platforms, ensuring efficient allocation of investment to achieve business objectives. - Partner with agencies and internal stakeholders to develop, launch, optimize, and scale paid social campaigns. - Monitor performance and continuously optimize audience targeting, creative approaches, channel investments, and media efficiency. - Leverage testing and analytics to improve return on advertising spend (ROAS) and overall marke…