Service Business Manager – AGS Etch Focal

**Who We Are** Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world. **What We Offer** Salary: $147,000.00 - $202,500.00 Location: Santa Clara,CA You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more. At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our [benefits](https://hrportal.ehr.com/applied/). **About the Role** Applied Materials is seeking a **Service Business Manager – AGS Etch Focal** to lead **strategic customer engagements** and drive **service business growth and penetration across customers**. In this role, you will act as the **single-threaded business owner for prioritized customers**, responsible for identifying, shaping, and scaling high-impact service opportunities across the Etch portfolio. You will operate at the intersection of **customer strategy, field execution, and product development**, partnering closely with account, business development and sales teams, and product organizations to accelerate service adoption, and maximize customer value. This is a highly visible role with direct impact on **revenue growth, and long-term customer partnership outcomes**. **What You’ll Do** **Customer Ownership & Strategic Engagement** - Own **end-to-end service business performance** for assigned **strategic Etch customers**, with accountability for service growth, penetration, and profitability. - Develop **account-specific service strategies** aligned to customer roadmap, fab priorities, and technology transitions. - Act as the **primary commercial focal** for service opportunity identification, shaping, and closure. - Develop **customer-specific value propositions, pricing strategies, and business cases** for service offerings. - Strengthen **customer engagement models** with a focus on long-term value creation and partnership. **Opportunity Creation & Service Penetration** - Identify and prioritize **high-value service opportunities** (ELS, performance services, upgrades, digital/AI-enabled services) based on customer needs and installed base analysis. - Lead **value-based selling** by articulating clear ROI tied to yield, uptime, cost, and ramp acceleration. **Cross-Functional Execution** - Partner with **Sales, Account Teams, and Field Operations** to convert opportunities into executable deals and ensure successful delivery. - Enable sales through **clear messaging, deal frameworks, and negotiation support**. - Collaborate with **Product Marketing, Engineering, and Operations** to align service offerings with customer needs and close gaps. - Drive alignment across **AGS, SBU, and regional teams** to ensure consistent execution and prioritization. **Executive & Customer Communication** - Lead **customer-facing discussions** to position service strategy and roadmap alignment. - Deliver **executive-level updates** on customer performance, opportunity pipeline, and growth strategy. **Minimum Qualifications** - Advanced degree or equivalent experience with…