SEO Manager

Join Hire Hangar and work with fast-growing global companies while building a long-term career. Job Title: SEO Manager (Local SEO & Google Business Profile) Location: Remote Time Zone: US Time Zones (EST–PST) Role Overview We’re hiring an experienced SEO Manager to help lead and scale SEO delivery for a portfolio of home-services clients across the US. This role is hands-on and performance-driven, with ownership across local SEO, Google Business Profile (GBP), content direction, technical SEO fundamentals, and link building coordination. You should be confident operating in modern local SEO (including service-area businesses), competitive metro markets, and multi-location/franchise environments. You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute a clear SEO plan and drive measurable organic growth. Key Responsibilities - Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.). - Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization. - Contribute to building scalable SEO processes, templates, QA checks, and reporting standards. - Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors. Local SEO & Google Business Profile (GBP) - Improve GBP rankings across primary and surrounding service cities through repeatable optimizations. - Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals. - Conduct city-level keyword research and local expansion planning for increased visibility. - Support consistent map pack and local SERP performance in competitive markets. Content Strategy & Execution Oversight - Build content plans for service pages, location pages, blogs, and topical authority clusters. - Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO. - Review content for SEO quality, local relevance, and conversion alignment. - Collaborate with internal/external writers (human and AI-assisted) to maintain standards. Link Building & Authority Development - Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets. - Maintain simple, scalable backlink playbooks suitable for home-service verticals. - Track backlink gaps and authority metrics and recommend improvements. Technical SEO & On-Site Optimization - Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals. - Work with WordPress and development resources to implement SEO fixes and improvements. - Support scalable multi-location site structures and internal linking strategies. Performance, Reporting & Collaboration - Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress. - Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities. - Explain SEO priorities clearly to internal stakeholders and support consistent delivery. Required Qualifications - 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment. - Proven success improving local SEO performance for service-area businesses (map pack + organic results). - Experience improving Google Business Profile rankings and local visibility in competitive markets. - Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion). - Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema). - Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates). - Ability to produce clear documentation, briefs, action plans, and performance reporting. - Strong organization and time management with the ability to manage multiple client campaig…