SEO Manager

About Allica Bank Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers. Department Description Allica is building out its growth function, based around talented, empowered and autonomous individuals who will be responsible for product-based customer acquisition using a combination of channels to meet objectives set across the business. You will get an opportunity to work with different teams across the business including product squads, distribution, engineers and operations to deliver on Allica’s mission of becoming the UK’s most recommended business bank. We are rare amongst banks in that our senior leadership team have backgrounds at world-leading fintechs, which shows in their active engagement in both the strategic and execution elements of our rapidly scaling organisation. Because we are working on one of the last untapped fintech opportunities, in a new team it will mean that we're often working on entirely new challenges and unpicking complexity as we move along. No two days are ever the same. Role Description The SEO Manager is responsible for scaling Allica’s visibility and customer growth across traditional search engines (e.g. Google, Bing) and AI platforms (e.g. ChatGPT, Google AI Overviews). This is a hands-on role that combines strategy and execution, working across our Business Bank Account and Lending products. You’ll own the key SEO pillars - including technical, content, off-page, and E-E-A-T - using AI and automation to improve productivity and results. You’ll translate visibility into commercially measurable growth, with the opportunity to shape and grow the SEO team as performance scales. Principal Accountabilities Strategy & Roadmap Own the SEO growth strategy and roadmaps across Technical, Content, Off-Page, and E-E-A-T. Define what Allica should be visible for, where it should be visible, and how success is achieved. Traditional Search (SEO) Ensure technical site health and performance across crawlability, indexation, site architecture, structured data, and Core Web Vitals. Own keyword strategy, content gap analyses, and on-page optimisations to deliver pages that rank strongly and convert. Strengthen E-E-A-T signals across Allica’s content, establishing authority with both search engines and prospective customers. Build domain authority and trust through off-page SEO, acquiring high-quality backlinks, brand mentions, and relevant citations. AI Search (GEO/AEO) Increase Allica's presence, citations, and recommendation share across AI platforms (including ChatGPT, Gemini, Google AI Overviews, Claude, and Perplexity). Optimise site content, schema, and entity relationships to ensure AI platforms understand, cite, and recommend Allica effectively. Build reporting to monitor AI citation frequency, prompt positioning, referral traffic, and competitive share of voice. Data & Measurement Own end-to-end SEO reporting including visibility, traffic, and commercial metrics. Own the SEO tool stack and analytics setup, ensuring data accuracy and actionable insights. AI & Automation Build AI-assisted workflows to streamline content creation, technical audits, and data analysis. Personal Attributes & Experience Skills & Experience 4+ years hands-on SEO experience (ideally within B2B, fintech, or regulated industries) with a proven track record of driving measurable commercial results. Proven ability to build authority and trust through high-quality content, entity signals, and author/brand credibility. Hands-on experience optimising content, schema, and entities for AI platforms. Strong technical knowledge including crawling, indexation, site architecture, Core Web…