SEO/Digital Marketing Specialist

# SEO Specialist / Digital Marketing Specialist **Location:** Remote (Preferred U.S.-Based) **Employment Type:** Full-Time **Company:** [Performacentric](https://performacentric.com/?utm_source=chatgpt.com) ## About Performacentric Performacentric helps small and mid-market organizations improve profitability, efficiency, employee performance, customer satisfaction, and business visibility through custom AI agents, automation, and intelligent business solutions. Our mission is to help organizations eliminate manual processes, connect disconnected systems, and make better decisions through AI-powered business transformation. We are seeking an SEO Specialist / Digital Marketing Specialist who can drive organic growth, improve search visibility, and execute modern digital marketing initiatives that generate qualified leads and measurable business outcomes. ## Position Overview The SEO Specialist / Digital Marketing Specialist will be responsible for developing and executing Performacentric's search engine optimization, answer engine optimization, and AI-driven search visibility strategies. This individual will play a critical role in increasing website traffic, improving search rankings, generating qualified leads, and strengthening Performacentric's digital presence. The ideal candidate understands that modern search extends beyond traditional SEO and includes AI search experiences, large language models, answer engines, and emerging search technologies. They are analytical, technically proficient, and capable of translating data into actionable marketing strategies. ## Key Responsibilities ### Search Engine Optimization (SEO) - Develop and execute comprehensive SEO strategies. - Conduct keyword research and search intent analysis. - Perform on-page optimization for website pages, landing pages, blogs, and resource content. - Manage technical SEO initiatives including: - Site architecture - Internal linking - Crawlability - Indexation - Schema markup - Core Web Vitals - Conduct competitor and market analysis. - Monitor search rankings and identify optimization opportunities. - Improve organic traffic, domain authority, and search visibility. ### Answer Engine Optimization (AEO) - Optimize content for AI-generated search results and answer engines. - Develop content structures that improve visibility within AI-powered search experiences. - Implement schema and structured data strategies that enhance machine readability. - Improve content discoverability across emerging search platforms. - Analyze AI search trends and recommend optimization opportunities. ### Generative Engine Optimization (GEO/AGO) - Develop strategies that increase visibility within generative AI platforms and large language models. - Optimize content for AI citation and retrieval. - Create content frameworks that improve AI comprehension and relevance. - Monitor emerging AI search technologies and adapt optimization strategies accordingly. - Support Performacentric's thought leadership initiatives through AI-optimized content development. ### Digital Marketing - Develop and execute integrated digital marketing campaigns. - Support lead generation initiatives across multiple channels. - Collaborate with content creators on: - Blog articles - White papers - Datasheets - Case studies - Website content - Optimize landing pages for conversion. - Assist with email marketing initiatives. - Measure and report campaign performance. ### Analytics & Reporting - Track and report on: - Organic traffic - Keyword rankings - Lead generation - Conversion rates - Engagement metrics - Search visibility - Build dashboards and performance reports. - Provide recommendations based on data analysis. - Present findings and optimization opportunities to leadership. ## Required Qualifications ### Search & Marketing Expertise - 3+ years of experience in SEO, digital marketing, content marketing, or related roles. - Strong understanding of: - SEO - AEO (Answer Engine Optimization) - GEO/A…