SEO Content Writer, B2C

Help people discover careers — and change their lives through education. U.S. Career Institute/Weston Distance Learning has been a trusted leader in online education for more than 40 years, providing flexible, self-paced high school, career training certificates, and associate degree programs in healthcare, business, skilled trades, and others. We're looking for a talented SEO Content Writer, B2C, to join our growing marketing team. Reporting to the Brand Communications and Content Manager, the SEO Content Writer, B2C, will create engaging, high-quality, SEO-driven content that informs, inspires, and converts prospective students and graduates while strengthening our brand across every stage of the customer journey. **Primary Responsibilities:** - Write engaging, informative, SEO-optimized B2C blog content, addressing U.S. Career Institute’s various career training and high school programs offered to prospective students, career changers, and adult learners. - Create persuasive video scripts that appeal to prospective students for marketing, social media, website, and promotional use. - Develop compelling marketing copy for websites, landing pages, email campaigns, brochures, and other digital and print marketing materials. - Collaborate with the SEO team to identify content opportunities and implement best practices that improve organic search performance. - Monitor content performance using analytics, audience insights, industry trends, internal and external feedback to improve engagement and effectiveness. - Work closely with the marketing team to align content with campaigns, brand messaging, and business objectives. - Collaborate with subject matter experts, instructors, and internal stakeholders to gather information and insights. - Maintain a consistent brand voice while adapting messaging for different audiences, platforms and stages of the student journey. **Qualifications** - Bachelor’s degree in English, journalism, communications, or related field - 3+ years of applicable experience - Experience in education, edtech, or career training preferred, but not required. - Strong writing, editing, and storytelling skills. - Experience writing for B2C audiences in a variety of formats, including blog articles, reports/whitepapers, landing pages, video scripts, and more. - Excellent attention to detail and ability to meet deadlines. - Familiarity with SEO and content marketing best practices. - Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines - Excellent verbal and written communication skills - Commitment to clarity, accuracy, and professionalism in all written materials. - Ability to adapt writing style based on audience, platform, and purpose. - Portfolio of writing samples (blogs, articles, reports, or scripts). **Benefits** - Salary Range: $55,000 – 68,000. Starting compensation may vary based on geographic location, work experience, and skills. - Health, Dental, Vision and Life Insurance - FSA, Short/Long Term Disability - Tuition Reimbursement - Paid Time Off