Senior UX/UI Designer (UX focused) - Advertising

ABOUT TRUELOGIC At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals. Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference. By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future. OUR CLIENT Our client is a full-service digital agency that combines digital product development with lifecycle marketing to help organizations create, optimize, and grow impactful digital experiences. As part of a global network of creative, technology, and marketing agencies, they partner with leading brands across multiple industries, delivering end-to-end solutions spanning strategy, UX/UI design, technology, data, and digital marketing. Their collaborative, multidisciplinary teams are focused on building user-centered experiences that drive measurable business results. JOB SUMMARY We are looking for a Senior UX Designer to create intuitive, user-centered digital experiences that balance user needs with business goals. In this role, you will lead the UX process from discovery through delivery, collaborating with cross-functional teams to transform research and insights into seamless digital products. You will play a key role in defining experience strategies, validating design solutions, and advocating for best UX practices throughout the product lifecycle. RESPONSIBILITIES - Lead UX initiatives from discovery through delivery across digital products. - Conduct user research using qualitative and quantitative methods, synthesizing insights into actionable recommendations. - Analyze user behavior, business objectives, and competitive landscapes to inform design decisions. - Define UX strategies aligned with product and business goals. - Create user journeys, user flows, information architecture, and experience maps. - Design wireframes, low- and high-fidelity mockups, and interactive prototypes. - Produce UX documentation, including personas, storyboards, and design specifications. - Facilitate workshops and collaborate with Product Managers, Engineers, Strategists, Researchers, and Visual Designers. - Present and clearly communicate design rationale to stakeholders. - Validate solutions through usability testing and iterative design improvements. - Ensure consistency, accessibility, and usability across responsive web experiences. - Support projects throughout the entire product lifecycle, from discovery to launch. QUALIFICATIONS AND JOB REQUIREMENTS - 5+ years of professional experience in UX Design or UX/UI Design. - Strong proficiency with Figma. - Demonstrated experience working with U.S.-based or global enterprise clients, designing digital experiences within complex, large-scale organizations and established design/product ecosystems. - Experience designing responsive web applications. - Hands-on experience conducting user research and usability testing. - Solid understanding of information architecture, interaction design, and user-centered design principles. - Experience creating wireframes, user flows, journey maps, and interactive prototypes. - Ability to produce clear UX documentation. - Strong analytical and problem-solving skills. - Excellent communication and presentation abilities. - Ability to collaborate effectively with cross-functional teams. - A strong online portfolio showcasing UX case studies and design process. -…