Senior UX Researcher, Search Ads

info_outline XApplicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; Irvine, CA, USA; New York, NY, USA. Minimum qualifications: Bachelor's degree or equivalent practical experience. 6 years of experience in an applied research setting (e.g., product or academic), or similar. Experience with research methods (e.g., usability, studies, contextual inquires, 1:1 interviews, unmoderated research studies). Preferred qualifications: Master's degree or PhD in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or a related field. 5 years of experience conducting UX research on products and working with executive leadership (e.g., Director level and above). 3 years of experience managing projects, and working in a large, cross-functional organization. About the job At Google, we "Focus on the user and all else will follow." As a User Experience Researcher (UXR), you make this possible. You will join our multi-disciplinary UX team, collaborating with Engineering and Product Management, to gather insights and create industry-leading products. You’ll play a critical role in helping your team understand user needs and will drive impact at all stages of product development, ensuring products are useful, usable, and helpful. You will explore user behaviors and motivations by conducting primary research, including: field studies, interviews, diary studies, ethnography, surveys, usability testing, and logs analysis. You will also grow within a supportive UXR community offering mentorship, regular meetups, and exclusive internal tools. Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale. Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $159000 - $231000 (USD) + 15% bonus target + equity + benefits Learn more about benefits at Google. Responsibilities Conduct and lead research to identify user needs and business opportunities that guide product/service strategy, improvements and business goals. Drive user-centric thinking to influence partners and collaboratively solve constraints in strategy, product or technology. Build consensus and influence the team to gain support for research-based, user-centric solutions, and communicate research insights and recommendations to partners. Identify, create and use key insights and metrics to evaluate product, service and ecosystem impact. Contribute to developing project priorities in alignment with larger project goals, and coordinate allocation of resources within the project. Identify a research program by planning, designing and engaging in strategic and tactical research that informs the product/service/business.