Senior User Acquisition Manager (Google)

# **About us** Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ # **About the role** We're looking for a **Senior User Acquisition Manager** to own Google Ads performance across our product portfolio. You'll manage large-scale Search campaign structures spanning dozens of countries and languages, drive profitable scaling through rigorous CPA/ROI discipline, and partner closely with data and creative teams to keep quality high as we grow. This is a hands-on, high-ownership role — you'll be in the account daily, not just reviewing dashboards. We offer a genuinely competitive salary for the right person. # **Key Responsibilities** - **Own the Google UA channel end-to-end** — full accountability for CPA/ROI and budget across every market. Prove the model works, and we'll hand you an unlimited budget to scale it further. - **Scale into new markets** methodically: keyword research, native-language ad copy sign-off, compliance review, and QA before every launch — never launching on guesswork. - **Make data-driven CPA/ROI calls** — set and defend target CPAs per country using cohort ROI data (D7/LTV), not vanity metrics; know when a market's ROI doesn't clear the bar and say so. - **Run the optimization loop**: search-term mining, negative-keyword hygiene, bid adjustments, Quality Score / Ad Strength improvement, budget reallocation toward what's working. - **Enforce compliance and brand safety** at scale — policy-sensitive verticals require zero tolerance for banned claims, misleading copy, or trademark issues, across every language you launch in. - **Partner cross-functionally** with analytics/BI (Omni/BigQuery), creative, and product to align acquisition targets with unit economics and product changes. # **Qualifications** - **4+ years** running Google Ads at meaningful scale (6-figure+ spend), ideally in consumer subscription, D2C, or performance-marketing-heavy environments. - Deep hands-on fluency with the **Google Ads platform and API/scripts** (bulk campaign builds, bidding strategies, RSA optimization, audience layering) — not just the UI. - Strong **quantitative decision-making**: comfortable with CPA/ROAS/LTV cohort math, SQL or BigQuery a strong plus. - Proven experience **scaling into new international markets** — geo/language expansion, working with native-language reviewers, adapting to local compliance nuances. - Sharp eye for **ad policy and compliance risk** — you catch a risky claim before Google does. - High attention to detail and comfort **owning structure at scale** (dozens of campaigns, hundreds of ad groups) without losing the thread. - Excellent written English; comfortable working with global, async teams. # **Nice to have** - Hands-on experience with **Microsoft/Bing Ads and/or Meta Ads** alongside Google — a strong plus. - Familiarity with BI tools (Omni, Looker, Tableau) for cohort/ROI analysis. - Skills with AI-models (Claude ,OpenAI, etc ..) - Google Ads certifications. # **Location** Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. # **Benefits** Discover the perks of being part of our vibrant team! We offer: - **Remote Work Environment:** Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - **Unlimited PTO:** Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - **Paid National Holidays:** Celebrate and relax on national holidays with paid time off to unwind and r…