Senior Trade Marketing Lead

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. We are looking for a passionate and driven Senior Trade Marketing Lead to manage and oversee our DACH Trade Marketing operations. The position is based in our Frankfurt office. Hybrid – 3 days in the office. OVERVIEW: Reporting to the Managing Director you will play a critical role in shaping our go-to-market strategy, working cross-functionally to deliver compelling shopper experience and drive growth across all retail channels in the DACH region. Here are some of the EXCITING things you'll get to do: Team Leadership: Lead and develop a high-performing team of Trade Marketing Managers, working closely with Sales to align on and execute joint business plans that drive revenue and market share across DACH. Strategic Planning: Build and execute a comprehensive Trade Marketing plan tailored to the DACH market, aligned with the overarching EU marketing strategies. Retailer Collaboration: Own and drive Joint Business Plans (JBPs) with key DACH retail partners. Go-to-Market Execution: Plan and implement launch strategies, in-store activations, and online campaigns aligned with SharkNinja's brand positioning. Consumer Engagement: Develop creative and localized campaigns to increase product awareness, engagement, and in-store/online conversions across the DACH region. Events & Trade Shows: Identify, plan, and execute participation in relevant trade shows and retailer events that support revenue objectives, including key DACH industry events. Point of Sale Optimization: Evaluate current POS tools and implement improvements; define and monitor key success metrics (e.g., NPS, DAS). Digital Retail Strategy: Lead the strategy and execution of Brand Shops and digital merchandising across e-retailer platforms. Retail Data Management: Ensure accurate and timely product data is provided to retail partners for listings and online experiences. Budget Ownership: Manage retailer coop budgets to support trade marketing initiatives and maximize ROI in collaboration with retail partners. KEY ATTRIBUTES & SKILLS: Experience: Minimum 10 years in Trade Marketing, ideally within the consumer goods or retail sector, including experience leading and building a team. Leadership: Proven track record of managing, mentoring, and motivating teams toward shared goals. Adaptability: Comfortable working in a fast-paced, evolving environment. Agile mindset with the ability to pivot quickly. Communication: Strong written, verbal, and presentation skills, fluent in both German and English Collaboration: Excellent stakeholder management skills; ability to work cross-functionally with Sales, Marketing, and Product teams. Creativity & Innovation: Passion for finding creative ways to drive consumer engagement and sales. Entrepreneurial Spirit: Proactive and self-motivated, with a high level of ownership and accountability. Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary…