Senior Strategist, Omnichannel & Lifecycle Marketing

**About SH/FT** Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform. ## The Role As a Senior Strategist, you are the fixer for clients struggling with multi-channel orchestration and conversion. Leveraging deep expertise across email, SMS, push, web, and social, you architect audience-first strategies that drive measurable outcomes. Working with major brands, you’ll diagnose performance gaps, map multi-touch journeys, and guide creative direction as a trusted thought partner – not a producer. You blend seasoned consulting instincts with hands-on channel knowledge to spot opportunities before they are obvious. Proactive and results-driven, you anticipate industry shifts and challenge the status quo, consistently pushing for innovative, high-impact solutions that move beyond "business as usual.” By consistently delivering top-notch capabilities and fresh perspectives, you foster deep, long-term partnerships that keep clients coming back. ## What You'll Accomplish **Cross-Channel Diagnostic & Audit** - Conduct in-depth audits of client omnichannel marketing programs, evaluating performance across email, SMS, push, in-app, web, and social - Analyze cross-channel metrics holistically — email engagement, web conversion, paid media attribution, SMS performance, and app behavior — to identify where revenue and retention are leaking - Synthesize findings into clear, prioritized strategic recommendations that clients can act on **Omnichannel Strategy & Journey Design** - Design multi-touch customer journey strategies across the full lifecycle: acquisition, onboarding, engagement, retention, and win-back - Develop channel orchestration plans that define the right message, channel, timing, and audience for each stage of the customer journey - Translate audience segmentation and behavioral data into journey logic that drives conversion and lifetime value - Advise clients on how paid media, organic social, and owned channels should work together — from demand generation through post-acquisition nurture **Creative Strategy & Brief Development** - Lead creative briefing for cross-channel campaigns and journeys, translating strategy into clear direction on message hierarchy, call-to-action purpose, and channel-specific creative requirements - Partner with creative teams — internal and client-side — to ensure creative executions serve the strategic intent at each journey stage - Bring a consumer-first creative lens to B2C programs, with understanding of how tone, visual approach, and messaging vary by channel and audience **Client Advisory** - Serve as a trusted strategic advisor to your clients, operating as an embedded thought partner rather than a vendor - Lead client-facing workshops, strategy presentations, and roadmap sessions with confidence and credibility - Build trust with senior client stakeholders by combining rigorous analytical thinking with a practical, outcome-oriented point of view **Internal Practice Development** - Contribute to SH/FT’s omnichannel strategy practice by developing frameworks, methodologies, and POVs that can be applied across client engagements - Mentor junior strategists and help raise the omnichannel fluency of the broader marketing strategy team ## What You Bring **Experience & Expertise** - 10–15 years of experience in omnichannel or lifecycle marketing strategy, with meaningful time spent working on or with major consumer brands - Demonstrated experience designing and advising on multi-channel marketing strategies t…